Post on 14-Dec-2014
description
‘Click here to donate’
understanding what’s wrong with online engagement today.
Jens Sorensen - @jensKsorensen
Simon Smith - @sdcsmith2000
2
Agenda
This session will illustrate the challenges around usability and
current thinking of digital engagement whilst providing insight on
how to improve and enhance your online strategy.
3
Who are GOSS?
44
Websites
Intranets
Portals
Web Content Management
Semantic
HostingChannel Shift
Local Government
Central
GovernmentNHS
3rd Sector
Private Sector
Mobile
User Generated
Integration
SaaS
Search
Open ID
Open Linked Data
Accessibility
Social Networking
What do GOSS do?
Online Efficiency Experts
5
Client map
Local Authority
Private sector
9
Click here to donate – simple, right?
We just need one of these?
Smashing magazine
DONATE NOW
Collected
online
Less than
Donate
Online
Less than
Donate
Online
Less than
“The greatest happiness
for the greatest number”
Everybody Matters!
Corporate giver
Rob
Volunteer
Craig
Legacy giver
Rita
Fundraiser
Emma
Regular cash
donor
Michael
Donate
Online
Less than
Corporate giver
Rob
Legacy giver
Rita
Regular cash
donor
Michael
44
Legacy giver
Rita
GA Image
• Firstly we need to understand
• Well we relay our user prfofiles over our site analytics.
DONATE NOW
Fig 4: Household Waste (E. Dorset)
450
(7%)
Fig 3: Collection of household rubbish
921
38%
Fig 2: Recycling, rubbish and waste
1544
60%
392
Fig 1: Environment and Planning
6437 4892
Exit 48%
Exit 76%
Exit 40%
81
Donate
Online
Less than
Corporate giver
Rob
Legacy giver
Rita
Regular cash
donor
Michael
• Clear road
Everything!
• Challenge
Page title
Nav
bar
Signup
Content body
Version A Version B
Visitors randomly distributed
News
Page title
Nav
bar
Signup
Content body
News
32 signups 54 signups
Visitors randomly distributed
Page title
Nav
bar
Signup
Content body
Version F
News
Page title
Nav
bar
Signup
Content body
Version D
News
Page title
Nav
bar
Signup
Content body
Version C
News
Page title
Nav
bar
Signup
Content body
Version B
News
Page title
Nav
bar
Signup
Content body
Version A
News
Page title
Nav
bar
Signup
Content body
Version E
News
67
68
In conclusion
Donate
Online
Less than
71
Questions?
T: 0844 880 3637
E: info@gossinteractive.com
You should follow us on that Twitter thing:
@GOSSinteractive
@jensKsorensen
@sdcsmith2000
72
References / credits
Slide 6 - thebusinessbrain.co.uk
Slide 7 - youtube.com/watch?v=3SuNx0UrnEo
Slide 8 - t-shirtguru.com
Slide 9 - vivapets.com
Slide 10 - notesonproductivity.com
Slide 12 - blogannath.blogspot.com
Slide 13 - smashingmagazine.com
Slide 14 - 35mm.instantfundas.com
Slide q5 - davesdailydose.com
Slide 16 - photobucket.coms304.photobucket.com
Slide 17 - bagophily.blogspot.com
Slide 18 - foodbeast.com
Slide 19 - angelfire.com
Slide 28: paul-wakefield.co.uk
Slide 33: emeraldfrog.co.uk
Slide 34: passionford.com
Slide 36: maryblackfoundation.org
Slide 41: Thankq.com
Slide 42: publisio.com
Slide 41: Thankq.com
Slide 55: teachnology.co.uk
Slide 56: astrology.com
Slide 58: herd.typepad.com
Slide 59: placestovisit.com
Slide 60: devianart.com
Slide 61: thegreenhead.com
Slide 67: Brittany Ferries
Slide 64-66: 37signals.com