‘Click here to donate’

understanding what’s wrong with online engagement today.

Jens Sorensen - @jensKsorensen

Simon Smith - @sdcsmith2000

2

Agenda

This session will illustrate the challenges around usability and

current thinking of digital engagement whilst providing insight on

how to improve and enhance your online strategy.

3

Who are GOSS?

44

Websites

Intranets

Portals

Web Content Management

Semantic

HostingChannel Shift

Local Government

Central

GovernmentNHS

3rd Sector

Private Sector

Mobile

User Generated

Integration

SaaS

Search

Open ID

Open Linked Data

Accessibility

Social Networking

What do GOSS do?

Online Efficiency Experts

5

Client map

Local Authority

Private sector

9

Click here to donate – simple, right?

We just need one of these?

Smashing magazine

DONATE NOW

Collected

online

Less than

Donate

Online

Less than

Donate

Online

Less than

“The greatest happiness

for the greatest number”

Everybody Matters!

Corporate giver

Rob

Volunteer

Craig

Legacy giver

Rita

Fundraiser

Emma

Regular cash

donor

Michael

Donate

Online

Less than

Corporate giver

Rob

Legacy giver

Rita

Regular cash

donor

Michael

44

Legacy giver

Rita

GA Image

• Firstly we need to understand

• Well we relay our user prfofiles over our site analytics.

DONATE NOW

Fig 4: Household Waste (E. Dorset)

450

(7%)

Fig 3: Collection of household rubbish

921

38%

Fig 2: Recycling, rubbish and waste

1544

60%

392

Fig 1: Environment and Planning

6437 4892

Exit 48%

Exit 76%

Exit 40%

81

Donate

Online

Less than

Corporate giver

Rob

Legacy giver

Rita

Regular cash

donor

Michael

• Clear road

Everything!

• Challenge

Page title

Nav

bar

Signup

Content body

Version A Version B

Visitors randomly distributed

News

Page title

Nav

bar

Signup

Content body

News

32 signups 54 signups

Visitors randomly distributed

Page title

Nav

bar

Signup

Content body

Version F

News

Page title

Nav

bar

Signup

Content body

Version D

News

Page title

Nav

bar

Signup

Content body

Version C

News

Page title

Nav

bar

Signup

Content body

Version B

News

Page title

Nav

bar

Signup

Content body

Version A

News

Page title

Nav

bar

Signup

Content body

Version E

News

67

68

In conclusion

Donate

Online

Less than

71

Questions?

T: 0844 880 3637

E: info@gossinteractive.com

You should follow us on that Twitter thing:

@GOSSinteractive

@jensKsorensen

@sdcsmith2000

72

References / credits

Slide 6 - thebusinessbrain.co.uk

Slide 7 - youtube.com/watch?v=3SuNx0UrnEo

Slide 8 - t-shirtguru.com

Slide 9 - vivapets.com

Slide 10 - notesonproductivity.com

Slide 12 - blogannath.blogspot.com

Slide 13 - smashingmagazine.com

Slide 14 - 35mm.instantfundas.com

Slide q5 - davesdailydose.com

Slide 16 - photobucket.coms304.photobucket.com

Slide 17 - bagophily.blogspot.com

Slide 18 - foodbeast.com

Slide 19 - angelfire.com

Slide 28: paul-wakefield.co.uk

Slide 33: emeraldfrog.co.uk

Slide 34: passionford.com

Slide 36: maryblackfoundation.org

Slide 41: Thankq.com

Slide 42: publisio.com

Slide 41: Thankq.com

Slide 55: teachnology.co.uk

Slide 56: astrology.com

Slide 58: herd.typepad.com

Slide 59: placestovisit.com

Slide 60: devianart.com

Slide 61: thegreenhead.com

Slide 67: Brittany Ferries

Slide 64-66: 37signals.com