200 years of history in 2 minutes

A vibrant marshland becomes….

An economic powerhouss, which becomes…

A damaged and underutilized wasteland.

New Infrastructure

300 Acres ofBrownfields Redeveloped

Palermo

Villa IngeteamDerse

Caleffi

Charter Wire

Badger Railing

Taylor

Suzy’s

Ahern

Rexnord/ Falk

P&H

Stadium Parking

Lots

4,700 New Jobs to Valley

10 Million Visitors

Every $1 of public sector funding…

Has already leveraged$3.75 of private investment

1,00,000 SF Sustainable

Development

229% Increase in Assessed Value Since 2003

14 miles of the Hank Aaron State Trail

415,000 people live within three miles, 100,000 of which are under 18.

Nancy Aten

2010 Constructi

on

Circa 1940s

.

2010 Constructi

on

Circa 1940s

.

45 acres of native plants

Nancy Aten

Nancy Aten

Tactics and Guiding Principles

Public / Private Partnership

National Design Competition

Design Charrettes

Market Analysis

Land Use

1. Visionary Planning

100 years from now…

Grounded in Integrated Approach.

“It should be illegal to implement solutions that solve only one problem.”

To revitalize the Menomonee Valley for the benefit of the entire Milwaukee community

Quantified Potential

200 Developable Acres

5,000 Family-Supporting Jobs

$4 Million in Property Taxes

70 Acres of Park and Trails

2. Set Goals, Objectives and Standards

• Development Objectives for Job Density

• Sustainable Design Guidelines

• Recruitment for High Growth Companies

Development Objectives

MVIC Goals

MVIC now

Manufacturing use Preferred → All

Number of fulltime equivalent jobs* 1,294 → 1,302

Number of acres 59 → 52

FTE Jobs/Acre* 22 → 24

FTE Jobs/1000 SF* 1.5 → 1.52

Annual projected wage and salary/acre* 538,193 → 1,062,564

Building/land coverage ratio 0.33 → 0.37

Development Objectives

Incremental evaluation of goals.

3. Engaging Community and Offering Sense of Discovery

Demonstration projects.

4. Value Added After the Deal is Done

• Help businesses grow in place

• Build business to business connections

• Connect businesses to resources

• Create a sense of neighborhood

• Create new amenities

Building connection to place.

Tactics and Principles in Practice

Example: Menomonee Valley Industrial Center

plan comparison

A TRADITIONAL RESPONSE

Piped System = Higher Infrastructure Costs

Individually Planned Sites = Unorganized and Auto-Oriented

Traditional Ponds and Storm BMP’s =

Lower Development Yield and “unusable spaces

No park or open space amenity

STORMWATER PARK-

A MULTIFUNCTIONAL APPROACH

Surface System = Limited Subsurface Pipe

Denser Developments= Walkable Environment

No “wasted” space for Stormwater Management=

Higher Development Yield for Property Owners

Park creates an attractive amenity for neighborhood

The Work Ahead

1. Valley 2.0

Valley 2.0 – The Physical Side

Valley 2.0 – The Human Side

Looking Forward

The Next Decade of Transformation

Transforming a 24-acre brownfield…

2. Menomonee Valley – From the Ground Up

Photo credit: Photographer Eddee Daniel

MILLER PARK

27th Street

35th Street

Menomonee River

MILLER PARK

35th Street

Menomonee River

…into a 24-acre park with a mile of public access along the Menomonee River

Designed to teach.

Designed to improve environmental conditions on land and in water.

WisDOT as partner. Worked within systems to support landscape restoration and habitat creation as project goal.

University teams (MIAD and UWM) participate in the “Living Building Challenge”

Student work inform the final design led by Uihlein Wilson Architects.

Ground Breaking

THANK YOU!

Laura Bray

Menomonee Valley Partners, Inc.

414-274-4654

laura@renewthevalley.org

RenewTheValley.org