Be Where Your Patrons AreConnecticut Library Association Conference

20 April 2010

Merry Uk@miriella

merryuk@danburylibrary.org / merryuk@fplct.org

What is all this stuff?FacebookTwitterMyspaceInstant messagingText messaging

• 400 million users worldwide

• 50% of active users log in every day

• 35 million users update their status every day

Mobile Facebook:•More than 100 million users access Facebook from mobile devices

• Mobile users are twice as active than non-mobile users

• Facebook surpassed it in 2009…but!  • 57 million unique visitors a month in the U.S. alone

• Are your patrons still using it?

• Over 105 million registered users

• 180 million unique visitors each month

More importantly:• Twitter's search engine receives around 600 million search queries per day.

• Library of Congress will archive every single public tweet ever posted!

Twitter + Google = Real Time Searches

• Over 8 million daily unique visitors

• Median age of 21

• Widgets add instant interactive feature to your website!

End of 2009: • 91% of the US owns a cell phone

• 98% of cell phones are SMS-ready

• 5.1 billion text messages are sent every day

• More texts than phone calls are made

http://www.flickr.com/photos/whltravel

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Why use this stuff?It’s free! It’s easy!Reach out to your usersBuild your community online

Danbury Library’s Poke @ the Library Contest

Poke @ the Library ContestMarch 1 – March 31, 2010

Facebook, Twitter, SMS, IM, Foursquare

Results13% increase in Facebook fans (over 330)6% increase in Twitter followers (over 1100)15 Foursquare checkins in March (5 prior)43 entries:

0 SMS3 IM5 Twitter9 Foursquare26 Facebook

What’s Next for Me?Develop custom landing page

Review texting

Engage more on Twitter?

Foursquare?

What’s Next for YOU?

Try.Play.

Experiment.Fail. Or don’t.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

~ Colin Powell

Thank you!Merry UkDanbury Library (I love you!) – www.danburylibrary.org

170 Main StreetDanbury, CT 06810merryuk@danburylibrary.org

Fairfield Public Library (I love you too!)– www.fairfieldpubliclibrary.org

1080 Old Post RoadFairfield, CT 06824merryuk@fplct.org

• Slide 3: http://www.facebook.com/press/info.php?statistics

• Slide 4:http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/

• Slide 5: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.htmlhttp://blogs.loc.gov/loc/2010/04/how-tweet-it-is-library-acquires-entire-twitter-archive/

•Slide 7:http://business.meebo.com/advertisers/

• Slide 8: http://www.cellsigns.com/industry.shtmlhttp://www.ctia.org/advocacy/research/index.cfm/AID/10323http://www.flickr.com/photos/whltravel/3925306427