3

75%

$10,000

$1,802

$1.00KPI / Benchmark

CitizenNet Audience Planning and Purchasing Worksheet

Campaign Parameters

Frequency

Reach / Target

Total budget

Remaining Est Budget

CitizenNet Audience Planning and Purchasing Worksheet

*Expand Sections using the "+" above

Audience Cluster

Name

Audience Cluster

TypeInterests

Core Core

Entrepreneur

(magazine),

Entrepreneurship

Media Predicted AffinitySUCCESS magazine,

Inc. Magazine

Personalities Predicted Affinity

Brendon Buchard,

Anthony Robbins, Zig

Ziglar, Robert Kiyosaki

Fashion Businesses Predicted AffinityDiane Von Furstenberg,

Lean In, Nasty Gal

CitizenNet Audience Planning and Purchasing Worksheet

Audience Definition

Facebook's Audience Insights

*Expand Sections using the "+" above

Budgets

Summary

Work Financial CPM/Core CPM Score Cluster Budget

Office Type

Home Office,

Small Office

Net worth under

100,000; 100,000-

1,000,000

$3,578.40

Office Type

Home Office,

Small Office

Net worth under

100,000; 100,000-

1,000,000

112% 2.11 $1,216.35

Office Type

Home Office,

Small Office

Net worth under

100,000; 100,000-

1,000,000

112% 0.48 $1,216.35

Office Type

Home Office,

Small Office

Net worth under

100,000; 100,000-

1,000,000

127% 0.24 $2,187.00

CitizenNet Audience Planning and Purchasing Worksheet

Audience Definition

Facebook's Audience Insights Pricing

Audience Score

Peformance

Performance

Relative to

benchmark

Reach Frequency Headroom

$0.78 -22% 665,280 1.8 454,720

$0.83 -17% 302,940 2.7 37,060

$1.24 24% 336,600 3 3,400

$0.98 -2% 213,840 1.2 326,160

CitizenNet Audience Planning and Purchasing Worksheet

Actual Performance

Actual CPMProjected

Budget

$1.49 $1,524.45

$2.86 $238.48

$1.27 $9.72

$3.60 $2,641.90

CitizenNet Audience Planning and Purchasing Worksheet

Actual Performance

Detail on Relevance Calculations

(18 - 17) / 17 = .0588 = 6%

Detail on Similarity Calculations

(50 - 62) / 62 = -.1935 = -19%

Detail on External Signal Calculations

On the Page Likes Tab from

Facebook's Audience Insights Tool for

the Core Audience, SUCCESS

Magazine has a Relevance score of 3.

Inc. Magazine is NOT LISTED on the

Report so it is assigned a Relevance

Score of 20

Averaging the Relevance Scores for

those 2 Interests delivers a Relevance

Score for the Cluster of 11.5

On the Page Likes Tab from

Facebook's Audience Insights Tool for

the Interest SUCCESS Magazine,

Entreprenuer Magazine (from the Core

Interest) has a Relevance score of 9.

Entreprenuership is NOT LISTED on

the Report as an Interest Category so it

is assigned a Relevance Score of 20

Detail on Relevance Calculations

Averaging the Relevance Scores for

those 2 Interests delivers a Relevance

Score for the Core with that Cluster - in

this case 14.5

On the Demographics Tab from

Facebook's Audience Insights Tool for

the Core Audience, we see that 17%

have a Management Job Title

On the Same Tab for the SUCCESS

Magazine Audience we see that 18%

have a Management Job Title

(18 - 17) / 17 = .0588 = 6%

Detail on Similarity Calculations

On the same Demographics Tab from

Facebook's Audience Insights Tool for

the Core Audience, we see that 62%

have a are Married.

On the Same Tab for the SUCCESS

Magazine Audience we see that 50%

are Married

(50 - 62) / 62 = -.1935 = -19%

Detail on External Signal Calculations

Detail on Relevance Calculations

Detail on Similarity Calculations

Detail on External Signal Calculations

Detail on Relevance Calculations

Detail on Similarity Calculations

Amazon's Recommendations for

Entreprenuer Magazine Include Inc.

Magazine (#1) and SUCCESS Magazine (#5).

Averaging 1 and 5 = 3

Detail on External Signal Calculations