Social Analytics and Marketing Platform

There is somethingpretty cool going on

Social is bigger than Porn?

Social can move the needle:$4B in 6 minutes

Most populous countries:

China - 1,330,044,544India - 1,147,995,904United States - 303,824,640Indonesia - 237,512,352Brazil - 196,342,592

400,000,000

Portion of Tweets sent via phone:

80%

Year when the GenY population willbe greater than Baby Boomer generation

2010Percentage of Gen Y active on

a social network

96%

Holy Shit

What should you do?

1.LISTEN to people2.LEARN who they are3.SEGMENT and build a

strategy4.CONVERSE, don’t market5.EXPERIMENT, rinse and

repeat

Wait, it gets better

Semantic Analysis beyond keywords

More sophisticated methodsof engaging your audience

contests

polls

games

virtual goods

location-basedpromotions

This is all happening, so get started!

If you don’t reach yourconsumers this way,

someone else will

Thank you!

To learn the future ofoptimizing social media

please visit us at citizennet.com

Follow us Twitter @citizennet