Shiny Objects (Mobile Apps and Engagement Tools)

Elizabeth Glau, CMPBuilding Blocks Social Media

#CMP13 @elizabethglau

Conversation(phones on silent)

#CMP13@elizabethglau@CICCMPpresentation.io/776664

#CMP13 @elizabethglau

Social Tools

Strategy

Procurement

Logistics

Measurement

Today’s Topics

#CMP13 @elizabethglau

Is it social media or just social?

Social Media Social Business

Mobile apps Twitter dashboard Instagram wall Gamification Facebook RFID Social capture Digital passport Live polling

Audience response Attendee matching Private networks Photo booth Virtual moderation Social contests Influencer

appreciation Evaluation / feedback

#CMP13 @elizabethglau

Goals and Objectives Expand Reach Engage and Excite Content Marketing Improve Satisfaction Collaboration

◦ Marketing◦ Logistics◦ IT◦ Legal

Strategy

Strengths Weaknesses

Opportunities Threats

#CMP13 @elizabethglau

Social Influencer

Acknowledgement

Perks

Promotion

Social Reporters

Media Lounge

Comp Registration

Press Conferences

Social Ambassadors

Concierge Team

Encourage other

attendees

Attendee Research

#CMP13 @elizabethglau

2012 Edison Research

Mobile

35

24

11

10

% of Social Media Users Owning Each Device

AndroidApple iPhoneBlackberryWindows Smartphone

#CMP13 @elizabethglau

Platform priorities

Feature selection

Vendor research

Procurement

#CMP13 @elizabethglau

Schedule Search MapsHandouts

Speaker profiles

Exhibitor listing

Attendee profiles

Messaging

Mobile App Features

#CMP13 @elizabethglau

PollsSurveys Q&A Social mediaPrivate networks

PersonalizationSponsor visibility

GamificationNotifications

More Mobile App Features

#CMP13 @elizabethglau

Specifications

Timelines

Internal Data

External Data

Mental walk-through

Editing / Proofing

DeliveryMarketing

Participation

Logistics

#CMP13 @elizabethglau

Social Monitors

Social Moderators

Social Concierge

Team

Technical Concierge

Live Tweeters

Human Resources

#CMP13 @elizabethglau

Who is the Voice of Your Organization?Customer Service Skills

Online Personal BrandingProfessionalism

#CMP13 @elizabethglau

UsersActivationsDevicesPlatformsEngagement

Measurement

#CMP13 @elizabethglau

Elizabeth Glau, CMPChief Foundation Strategist

www.SocialMediaForPlanners.comeglau@BasicSocialMediaTraining.com

614-286-4685

Questions / Feedback

#CMP13 @elizabethglau