Christina Rahtgens & Florian Hoecherl: How to keep your social intranet successful

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Transcript of Christina Rahtgens & Florian Hoecherl: How to keep your social intranet successful

Aarhus, November 4, 2015

How to keep your social intranet successful

J. Boye – Making it work

SharePoint Expert

Project Management Consultant

Technical Project Lead Intranet

@fhoecherl

FLORIAN HOECHERL CHRISTINA RAHTGENS

Member of Digital Media Women

Social, Change and Marketing Expert

@crahtgens

Project Management Consultant

Founded in Germany as a one-man business in 1967, we now have successful operations in all major international markets

3

Founded in 1967 in Germany by Roland Berger

50 offices in 36 countries, with around 2,400 employees

Nearly 220 RB Partners currently serving

~1,000 international clients

OUR USE CASES

Those were our use cases. And they still are They work and we are proud! But what has made our intranet successful is more than building it - around the users - along the use cases

Übrig: Ideation für Bilddatenbank Allow for local specialities to drive traffic Drive traffic by #... communities follow #

Know your users better than they do themselves

"If I had asked my customers what they wanted they would have said a faster horse." - Henry Ford

Built around

the user

Bühne für

Selbstdarstellun

g (auch für den

CEO)

Personalisierte

Startseite

MyLinks

Starker Einsatz

von kurzen

Videos

Help them to get to know each other

Access to CEO

Einfacher

Community

Eröffnungsproz

ess

#

Profile (skills,

data, #, my

publications)

Make social

easy

‎ - some

guidelines

- closed

communities

- reactions

immediate

Target your

CORE processes

moving target

Kernprozesse

unterstützen

Collaboration (work

on same doc)

Expertensuche

Automatische CV

Erstellung

1. CVs sammeln

(library)

2. mit der user

verknüpfen und auf

dem Profil anzeigen

3. Downloads

anzeigen

4. Automatische

Erstellung

Rebranding

Have the

best search possible

Suche muss

toll sein

Suche

(refiners!)

Verschlagwor

tung durch

zentrales

Redaktionstea

m

Über das

Intranet

hinaus

(Google,

proTraining,

FileServer…)

Nicht rubbish

mitnehmen

Doccycle

management

(DLM)

Do the math

KPI

Let the user speak

for you

Ambassador

network Badges

Community

manager assignen

und schulen (Extra

Training) und

stärken

Chefs auch (Teil

von Top

Management buy

in)

Training!

Multiply the idea

Be attractive

Usability

Schönes Design

Mobile

Hotline

Help Community

#Help

Megamenue

Audiences

Personalisierung

Be the ONE

One-stop-shop (auch über MyLinks)

Kampagnen über das Intranet (Fotowettbewerb B und Kairavee)

Have fun!

Thank you

@crahtgens

@fhoecherl

A penny for your thoughts