Thursday, January 31, 13

Thursday, January 31, 13

STORYOVERDATA

Thursday, January 31, 13

IT’S NOTABOUTTHE MIC

Thursday, January 31, 13

WHAT DOES A RENTER WANT?

Thursday, January 31, 13

MOBILE FIRSTEASY COMPAREPHOTOS/VIDEOSREVIEWS

Thursday, January 31, 13

WHAT DOES A MARKETERWANT ?

Thursday, January 31, 13

MORE LEADSMORE REACHLESS TIME & $SIMPLER METRICS

Thursday, January 31, 13

WHAT DOES A SALESPERSONWANT ?

Thursday, January 31, 13

MORE PROSPECTSMORE TRUSTLESS COMPLEXMORE REFERRALS

Thursday, January 31, 13

SOCIAL STUFF

ONE SOLUTIONCONTENT MARKETING

Thursday, January 31, 13

WHAT MAKESTHIS SODIFFICULT ?

Thursday, January 31, 13

THE

OVERSATURATEDWORLD

Thursday, January 31, 13

CONSUMPTIONNATION

Thursday, January 31, 13

THE WEB AFTERPANDA & PENGUIN

Thursday, January 31, 13

HOURS IN A DAYSUBJECT MATTERA PLAN

Thursday, January 31, 13

YOUWERETOLD

Thursday, January 31, 13

CHRIS BROGAN : OUR FRAMES

@CHRISBROGANCHRIS@CHRISBROGAN.COMHTTP://HUMANBUSINESSWORKS.COM#IMPACTEQ

WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS.

Thursday, January 31, 13

IF YOU REMEMBER ONLY

FIVE TAKEAWAYS(THEN WE BOTH WIN!)

Thursday, January 31, 13

FIVE WINS

MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL

Thursday, January 31, 13

Thursday, January 31, 13

C R E A T EThursday, January 31, 13

PEOPLE BUY?HOW DO

Thursday, January 31, 13

MOBILE! MORE EDUCATEDVELOCITY OF SALESHARABILITYCUSTOM EXPERIENCESREFERRALS/REVIEWSMOBILE!

Thursday, January 31, 13

BILLBOARDCHALLENGE:

BLIGHTThursday, January 31, 13

ANY IDEASHOW YOUWOULD HELP ?

Thursday, January 31, 13

SOMETHING TOTALK ABOUT

Thursday, January 31, 13

SOMETHING TOSHOOT

Thursday, January 31, 13

C R E A T EThursday, January 31, 13

THE PEOPLE THATYOU MEET

Thursday, January 31, 13

NEWCOMERCHALLENGE:

Thursday, January 31, 13

DOLLAR SHAVE CLUB

Thursday, January 31, 13

IMPACT=

CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO)

CREATEThursday, January 31, 13

C R E A T EThursday, January 31, 13

HOW DO YOUHELPDOLLAR SHAVECLUB

?Thursday, January 31, 13

MY CUSTOMERSCHALLENGE:

AREN’T HEREThursday, January 31, 13

EVENT TRIGGEREDOPPORTUNITIES(LISTENING TOOLS!)

Thursday, January 31, 13

Thursday, January 31, 13

EDUCATIONYOUTUBE! YOUTUBE! YOUTUBE!

Thursday, January 31, 13

Thursday, January 31, 13

AN OPPORTUNITYMIX THOSE STORIES WITH THEMSTORIES

Thursday, January 31, 13

ASK 3 QUESTIONS

WHAT IS THE STORY? HOW CAN I INCLUDE MY GUEST?HOW WILL I MAKE THIS SHAREWORTHY?

Thursday, January 31, 13

HELP THEM ONONRAMPING TO SOCIAL SUCCESS

Thursday, January 31, 13

GOALSIDEASPLATFORMNETWORK

Thursday, January 31, 13

INTERNAL CLARITY

EXTERNALMENTALOWNERSHIP

(WHEN I SAY CELL PHONE, YOU SAY...)

Thursday, January 31, 13

CONTRAST

Thursday, January 31, 13

REACHEXPOSUREWE ARE FLEDGLINGTV STATIONS

Thursday, January 31, 13

REACH/EXPOSUREAMEX OPEN VS BUSINESSWEEKCOMEDIANS IN CARS GETTING COFFEETRADE MAG 2.0AUTO PARTS CATALOG VS IPAD

Thursday, January 31, 13

THEJUNKWEBAND THEPHONETERNETThursday, January 31, 13

THEJUNKWEB

Thursday, January 31, 13

THEPHONETERNET

Thursday, January 31, 13

NOT ENOUGHCHALLENGE:

REACH/EXPOSURE

Thursday, January 31, 13

JOEINMADISON

Thursday, January 31, 13

C R E A T EThursday, January 31, 13

ASSET SPECTRUM

ATTENTIONSTORYSHARINGEMOTIONTRUST

THIS ISN’T IN THE BOOK!

Thursday, January 31, 13

TRUST & ECHO

DOLLAR SHAVE CLUBAJ BOMBERSME

Thursday, January 31, 13

GOALSIDEASPLATFORMNETWORK

Thursday, January 31, 13

SERVING SUGGESTIONS

Thursday, January 31, 13

GOALSWE HELP ____ BY BEING THE BEST AT ____& WE EXCEED EXPECTATIONS BY ___.IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDSTHAT WE _____.

Thursday, January 31, 13

GOALS & IDEASTIE BIG STORIES TO SIMPLE METRICS1-2 METRICS TOPS PER GROUP(EX) MARKETING: $ OR #(EX) SALES: $ PER GUEST(EX) SERVICE: REFERRAL GRADE SVC

Thursday, January 31, 13

IDEASBRAVE!HIGH CONTRASTEASY TO ARTICULATECOMMUNITY’S LANGUAGEGIVE IDEAS HANDLES

Thursday, January 31, 13

PLATFORM40% SMALL BUS NOT ON WEB68% OF WEB TRAFFIC IS MOBILEOFFLINE-TO-ONLINE OPPS

Thursday, January 31, 13

NETWORK

RICKYGERVAIS

Thursday, January 31, 13

EXTRACTION OF VALUE

AMANDAHOCKING

Thursday, January 31, 13

ASSET SPECTRUM

ATTENTIONSTORYSHARINGEMOTIONTRUST

THIS ISN’T IN THE BOOK!

Thursday, January 31, 13

RECIPES

Thursday, January 31, 13

START SOMEWHEREHOMEBASE+OUTPOSTS+EMAILOUR PRESENCE GOALS ARECONTENT FOR THE MOBILE WORLDEDITORIAL CALENDAR (TOPICS)CRMMETRICS

Thursday, January 31, 13

START SOMEWHEREPRESENCE MANAGEMENTNETWORKING ON AND OFFLINEPRE-DURING-POST EVENT NTWKGIN-NETWORK SHARINGTHE UP AND COMERSOUT OF NETWORK GROWTHTHE CLEAN ASKSERVICE CRAFTSMANSHIP

Thursday, January 31, 13

CONTENT MKTGFLEDGLING TV STATIONSMAKE YOUR BUYER THE HERO(HARLEY, MOLESKINE, STOP&SHOP)EQUIP YOUR BUYER FOR SUCCESSTAPAS WORLD: MOBILE/FAST/EASYVIDEO/AUDIOEMAIL: THE GOLDEN TICKET

Thursday, January 31, 13

HI!

Thursday, January 31, 13

SPOTLIGHT

MY NEWSLETTER

HBWAY.COM/NL

Thursday, January 31, 13

COMMUNITYNEVER YOUR COMMUNITYCOMMUNITY IS NEVER ONLY BUYERSTELL THEIR STORIES INCESSANTLYPARTICIPATE ANY WAY YOU CANOFFLINE (DIGITAL AMPLIFICATION)MAKE SHARING EASYEMAIL IS GOLDREFERRALS ARE A COMMUNITY SPORT

Thursday, January 31, 13

FIVE WINS

MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL

Thursday, January 31, 13

TELL BIGGERSTORIES

Thursday, January 31, 13

BEBRAVENOW

Thursday, January 31, 13

LOVE THE GRIND

Thursday, January 31, 13

SERVICECRAFTSMANSHIP

Thursday, January 31, 13

MASTER THEIMPACTEQUATION!

Thursday, January 31, 13

MORE?

THANK YOU SO VERY MUCH!

HBWAY.COM/NL

@CHRISBROGAN

Thursday, January 31, 13

Thursday, January 31, 13