Post on 06-Sep-2014
description
your local mobile ad network
Friday, May 21, 2010
Da Crew
Saumil Nanavati
Sydus (Singapore), Epicentric (Silicon Valley), Scient (SV), Motorola (Mid-West America)
Select accolades:1) Spirit of Enterprise Award 2006: recognizing top
entrepreneurs of Singapore
2) Smart 50 ZDNet Asia 2007: Awarded Sydus as Asia’s smartest/visionary technology companies
3) CNBC e-Generation: Profiling technopreneurship and its leaders in Asia
4) International Herald Tribune: Asian Entrepreneur Watch
5) BBC Click TV show: showcasing world's first 3G radio
6) Business Times (multiple): Powerhouses changing face of 3G telecom, Music Marketing
7) INSEAD: Asia Innovation Policy Study
Select accolades of confession:
1) my code nearly destroyed some lives
2) master of code destruction: bug finding in 10 mins or your money back
Dr. Bernard Leong
Thymos Capital LLP, A-Prof @ NTU, SGentrepreneurs.com
Select accolades:1) 2010 Young Professional of the Year from the Singapore
Computer Society IT Leader Awards.
2) Human Genome Project
3) Outstanding Young Alumni Award 2007
4) Phd Cavandish Laboratory, Cambridge University
5) Postdoctoral Fellowship, Wellcome Trust Sanger Institute, UK
Selected accolades of confession:
1) Inability to deal with bugs which I cannot replicate.
2) Trusting the cloud too much.
_________ _________
Friday, May 21, 2010
Friday, May 21, 2010
76%
22%
2%
Rev < $1mRev with $1m < $5mRev with $5m & above
81%
16%
2%1.20%
1%
Rev < $1mRev $1m-$5mRev $5m-$10mRev $10m-$25Rev $25 and above
F&B Outlets 2007Total: 5,224
Retailers 2007Total: 18,121
Friday, May 21, 2010
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can:
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can: communicate promotions,
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can: communicate promotions, today’s specials,
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can: communicate promotions, today’s specials, and sales.
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can: communicate promotions, today’s specials, and sales.
Friday, May 21, 2010
Helping retail merchants to generate more walk-in traffic by targeting near-by customers
With Chlkboard, a retailer can: communicate promotions, today’s specials, and sales.
Friday, May 21, 2010
Years
Year
Years
Friday, May 21, 2010
Our run rate: Faster than a speeding bullet
Birthdate: December 20, 2009
Alpha launch date: Jan 10, 2010
Retailer trial (beta): Jan 21, 2010
Number of retailers: 150
Ave number of sampled promotions / month: 50
Singapore Reach: 130,000+++
Number of technology iterations: 4 in 3 months
Number of goof ups: xxx and counting
Friday, May 21, 2010
More numbers....
Web0.05%
Social Media0.52%
Current Mobile0.14%
Friday, May 21, 2010
More numbers....
Web0.05%
Social Media0.52%
Current Mobile0.14%
Chlkboard
Friday, May 21, 2010
More numbers....
Web0.05%
Social Media0.52%
Current Mobile0.14%
Chlkboardavg14.4%
Friday, May 21, 2010
More numbers....
Web0.05%
Social Media0.52%
Current Mobile0.14%
Chlkboardavg14.4%
Brewerkz: 17.60%
Friday, May 21, 2010
What do I get?
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Just like you--Hyper local and relevant
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Just like you--Hyper local and relevant
Retain your GUI integrity--Huge API flexibility (more on this in couple of mins)
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Just like you--Hyper local and relevant
Retain your GUI integrity--Huge API flexibility (more on this in couple of mins)
24-hour or less API deployment
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Just like you--Hyper local and relevant
Retain your GUI integrity--Huge API flexibility (more on this in couple of mins)
24-hour or less API deployment
Transparency--let the best app & CTR win!
Friday, May 21, 2010
What do I get?
Build what you are good at--No need for sales teams
Just like you--Hyper local and relevant
Retain your GUI integrity--Huge API flexibility (more on this in couple of mins)
24-hour or less API deployment
Transparency--let the best app & CTR win!Transparency--let the best app & CTR win!
Friday, May 21, 2010
Show me the moneyyyyy!
Friday, May 21, 2010
Show me the moneyyyyy!
What we take: 40%
Friday, May 21, 2010
Show me the moneyyyyy!
What we take: 40%
Friday, May 21, 2010
Show me the moneyyyyy!
What we take: 40%
What do you get: 60%
Friday, May 21, 2010
Show me the moneyyyyy!
What we take: 40%
What do you get: 60%
Awesome!!! But...60% of what?
Friday, May 21, 2010
“Simpler”--Language we all understand
Pricing:Value package: $45.month.outletSocial package: $60.month.outlet
Friday, May 21, 2010
Thank you
Friday, May 21, 2010
Evolution of Web Advertising
Banner ads Search & Contextbased advertising
Social Media
advertising
Friday, May 21, 2010
What about mobile advertising?
Banner adsSemi-Context
based advertising
Social Media
advertising
?
Friday, May 21, 2010
What are the issues that Mobile Advertising are suffering from?
Friday, May 21, 2010
Relevance and locality for the consumer
Friday, May 21, 2010
Ads are not presented well on the mobile phone and locality for the consumer
Friday, May 21, 2010
Inability for the consumer to share a mobile ad using social media tools
Friday, May 21, 2010
How does Chlkboard do it differently?
Friday, May 21, 2010
Relevance + Local + Real-Time + Flexibility + Social
Friday, May 21, 2010
Relevant & Local Ads in Real-Time that can be integrated across various smartphone mobile
platforms.Friday, May 21, 2010
Provide the developers the flexibility to display the ads
in the best possible wayadapted to their app.
Friday, May 21, 2010
Making mobile ads viral and distribute across differentsocial media platforms.
Friday, May 21, 2010
GPSLat-Long
API
20 Promotions
Developer Key
http://www.chlkboard.com/api/search.php
Friday, May 21, 2010
Example RequestsSearch for promotions near the Hackerspace SG:
http://www.chlkboard.com/api/search.php?lat=1.300&lng=103.86&key=1234567890
Search for the top 3 new promotions near the Hackerspace SG that were updated:
http://www.chlkboard.com/api/search.php?n=3&lat=1.300&lng=103.86&key=1234567890
Search for the top 3 new restaurant promotions near Hackerspace SG that were updated:
http://www.chlkboard.com/api/search.php?cat=restaurants&n=3&lat=1.300&lng=103.86&key=1234567890
Friday, May 21, 2010
Request Parameters for API
Developer Key - hash
lat-long - floating point number [-90, 90]
Number of promotions: 10, max:20
Category - default: all
Friday, May 21, 2010
JSON OutputThe response will be in JSON:
{ "results": [ { "name": "Chez L'Ami Jean", "lat": latitude of business, "lng": longitude of business, "promo": HTML for the promotion with an embedded <a> tag to our page for this business, "url": Static link for promotion, }, { same as above but for another business/promotion } ]}
Basically, this is a JSON response with 0 or more results in the 'results' array.
Friday, May 21, 2010
Analytics
Number of Ad Impressions
Number of Click-thrus
Location, Frequency and Time-stamp of consumers
Promotion frequency and time-stamp
Friday, May 21, 2010
How do you as developer can sign up?
Register here or email us at developer@chlkboard.com with
your nameyour app
your company name if applicable
Friday, May 21, 2010
SG MallsWong Hong Ting and Zhou Wenhan
Friday, May 21, 2010
PieceHunters by AzukiSoft
Gibson Tang
Friday, May 21, 2010