China IP ‘From the Inside’

Post on 06-Jan-2016

45 views 4 download

Tags:

description

China Intellectual Property ‘ From the Inside ’ by James Haynes U.S. Patent Attorney, Tee & Howe Intellectual Property Attorneys. China IP ‘From the Inside’. The Big Picture Chinese Politics Chinese Associate Chinese Translation Chinese Patent Examiner Chinese IP Enforcement. - PowerPoint PPT Presentation

Transcript of China IP ‘From the Inside’

China Intellectual Property‘From the Inside’

by

James HaynesU.S. Patent Attorney,

Tee & Howe Intellectual Property Attorneys

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

Purchasing Power Parity GDP

• Must use PPP (Purchasing Power Parity)

• Almost never done

• Difficult to calculate

Purchasing Power Parity GDP

• Must use PPP (Purchasing Power Parity)

• Almost never done

• Difficult to calculate

Purchasing Power Parity GDP

• Must use PPP (Purchasing Power Parity)

• Almost never done

• Difficult to calculate

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

Domestic Product

(DP)

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

Domestic Product

(DP)

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

Domestic Product

(DP)

The U.K. Bread Economy is 66% bigger than in China

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

15million

10 million

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

15million

10 million

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

15million

10 million

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

15million

10 million

The Chinese Bread Economy is 50% bigger than the U.K.

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

DomesticProduct(ppp)

15million

10 million

7.5million £

5 million £

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

DomesticProduct(ppp)

15million

10 million

7.5million £

5 million £

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

DomesticProduct(ppp)

15million

10 million

7.5million £

5 million £

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

Domestic Product

(DP)

GDP figures always given in news reports

Purchasing Power Parity GDP

U.K.

China

5 million £

3 million £

0.5 £

0.2 £

Domestic Product

(DP)

Price Per

Loaf

LoavesSold

DomesticProduct(ppp)

15million

10 million

7.5million £

5 million £

PPP GDP figures which should be used to compare economies

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

CIA Website

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

02468

101214

Trillion US$U

S

EU

Chi

na

Japa

n

Indi

a

Ger

man

y UK

Fran

ce Italy

Rus

sia

Can

ada

Kore

a

Belg

ium

Country/Region

Comparison of 2005 GDP (ppp)(from http://www.cia.gov/cia/publications/factbook)

0

2

4

6

8

10%

Gro

wth

Chi

na

Indi

a

Rus

sia

Kore

a US

Can

ada

Japa

n UK

EU

Belg

ium

Fran

ce

Ger

man

y

Italy

Country/Region

Comparison of Real GDP (ppp) Growth for 2003-2006

(from http://www.cia.gov/cia/publications/factbook)

0

2

4

6

8

10%

Gro

wth

Chi

na

Indi

a

Rus

sia

Kore

a US

Can

ada

Japa

n UK

EU

Belg

ium

Fran

ce

Ger

man

y

Italy

Country/Region

Comparison of Real GDP (ppp) Growth for 2003-2006

(from http://www.cia.gov/cia/publications/factbook)

0

2

4

6

8

10%

Gro

wth

Chi

na

Indi

a

Rus

sia

Kore

a US

Can

ada

Japa

n UK

EU

Belg

ium

Fran

ce

Ger

man

y

Italy

Country/Region

Comparison of Real GDP (ppp) Growth for 2003-2006

(from http://www.cia.gov/cia/publications/factbook)

0

2

4

6

8

10%

Gro

wth

Chi

na

Indi

a

Rus

sia

Kore

a US

Can

ada

Japa

n UK

EU

Belg

ium

Fran

ce

Ger

man

y

Italy

Country/Region

Comparison of Real GDP (ppp) Growth for 2003-2006

(from http://www.cia.gov/cia/publications/factbook)

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

China

E.U.U.S.

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

Larger than EU in 3 years (2010)

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

Largest in 4 years (2011)

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

50% bigger than U.S in 11 years(2018).

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

100% bigger than U.S in 15 years(2022).

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

Can China’s growth be sustained?

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

I don’t know.Growing at this rate for over 20 years!!Already is a large economy!Unique economic structure

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

I don’t know.Growing at this rate for over 20 years!!Already is a large economy!Unique economic structure

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

I don’t know.Growing at this rate for over 20 years!!Already is a large economy!Unique economic structure

Projection of GDP (ppp) using 2003-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

I don’t know.Growing at this rate for over 20 years!!Already is a large economy!Unique economic structure

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

050

100150200250300350400450

Fili

ng

s (th

ou

san

ds)

Japan

US

Chin

a

Kore

a

EP

O

Germ

any

Canada

Russ

ia

Aust

ralia UK

Country

Application Filings in 2005(WIPO Website Jan. 2007)

Non-Resident

Resident

050

100150200250300350400450

Fili

ng

s (th

ou

san

ds)

Japan

US

Chin

a

Kore

a

EP

O

Germ

any

Canada

Russ

ia

Aust

ralia UK

Country

Application Filings in 2005(WIPO Website Jan. 2007)

Non-Resident

Resident

050

100150200250300350400450

Fili

ng

s (th

ou

san

ds)

Japan

US

Chin

a

Kore

a

EP

O

Germ

any

Canada

Russ

ia

Aust

ralia UK

Country

Application Filings in 2005(WIPO Website Jan. 2007)

Non-Resident

Resident

050

100150200250300350400450

Fili

ng

s (th

ou

san

ds)

Japan

US

Chin

a

Kore

a

EP

O

Germ

any

Canada

Russ

ia

Aust

ralia UK

Country

Application Filings in 2005(WIPO Website Jan. 2007)

Non-Resident

Resident

050

100150200250300350400450

Fili

ng

s (th

ou

san

ds)

Japan

US

Chin

a

Kore

a

EP

O

Germ

any

Canada

Russ

ia

Aust

ralia UK

Country

Application Filings in 2005(WIPO Website Jan. 2007)

Non-Resident

Resident

Total Number of Filings over the last 50 Years

                                                                                                                                                                                                                                                                                                                                                                                                

USSR/Russia

Japan

U.S.

Total Number of Filings over the last 50 Years

                                                                                                                                                                                                                                                                                                                                                                                                

ChinaUSSR/Russia

Japan

U.S.

050

100150200250300350400450500

Filings (thousands)

Resident Non resident

Chinese Filings in 2006

Design

Utility Model

Invention

050

100150200250300350400450500

Filings (thousands)

Resident Non resident

Chinese Filings in 2006

Design

Utility Model

Invention

050

100150200250300350400450500

Filings (thousands)

Resident Non resident

Chinese Filings in 2006

Design

Utility Model

Invention

050

100150200250300350400450500

Filings (thousands)

Resident Non resident

Chinese Filings in 2006

Design

Utility Model

Invention

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

0

50

100

150

200

250

300

350F

ilin

gs

(th

ou

san

ds)

2001 2002 2003 2004 2005 2006

Year

Chinese Resident Filings of Utility Model and Invention Patentswith % Invention Patents

Utility Model

Invention27%

30%34%

37%40%

43%

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

The Big Picture

• GDP Growth

• Technological Growth

• Your Clients China Strategy!

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

Your Clients China Strategy!

• Long Term Strategy– Purchase from China?– Manufacture in China?– Stop counterfeits from China?– Market in China?

• ‘The 3 Waves’

The 3 ‘Waves’

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

The 3 ‘Waves’

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

The 3 ‘Waves’

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

The 3 ‘Waves’

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

Wave 1: Early 1990’s

• Strategy: Sell your products

• Result: Unsuccessful– Unaffordable

Wave 1: Early 1990’s

• Strategy: Sell your products

• Result: Unsuccessful– Unaffordable

Wave 1: Early 1990’s

• Strategy: Sell your products

• Result: Unsuccessful– Unaffordable

Wave 1: Early 1990’s

• Strategy: Sell your products

• Result: Unsuccessful– Unaffordable

Wave 1: Early 1990’s

• Strategy: Sell your products

• Result: Unsuccessful– Unaffordable

The 3 ‘Waves’ of Foreign Companies Going to China

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

Wave 2: Late 1990’s and early 2000’s

• Strategy: Lower costs

• Result: Unsuccessful– Different market

Wave 2: Late 1990’s and early 2000’s

• Strategy: Lower costs

• Result: Unsuccessful– Different market

Wave 2: Late 1990’s and early 2000’s

• Strategy: Lower costs

• Result: Unsuccessful– Different market

Wave 2: Late 1990’s and early 2000’s

• Strategy: Lower costs

• Result: Unsuccessful– Different market

Wave 2: Late 1990’s and early 2000’s

• Strategy: Lower costs

• Result: Unsuccessful– Different market

The 3 ‘Waves’ of Foreign Companies Going to China

• Wave 1: Early 1990’s

• Wave 2: Around 2000

• Wave 3: The Present

Wave 3: The Present

• Strategy: Become ‘Chinese’

• Result: Very successful– And keeping quiet

Wave 3: The Present

• Strategy: Become ‘Chinese’

• Result: Very successful– And keeping quiet

Wave 3: The Present

• Strategy: Become ‘Chinese’

• Result: Very successful– And keeping quiet

Wave 3: The Present

• Strategy: Become ‘Chinese’

• Result: Very successful– And keeping quiet

Wave 3: The Present

• Strategy: Become ‘Chinese’

• Result: Very successful– And keeping quiet

Projection of GDP (ppp) using 2001-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

Projection of GDP (ppp) using 2001-2006 growth rates

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

US

EU

China

Japan

India

UK

Canada

NOW

Wave 3: The Present

• A typical article:– US firms' profits take off in China

• By Paul Wiseman (USA TODAY)Updated: 2006-10-25 14:12

HONG KONG -- The elusive China Dream is fast becoming reality for many US companies.

US corporate profits in China passed $2 billion the first six months of 2006, up more than 50% from the first half of last year, according to the US Bureau of Economic Analysis.

Wave 3: The Present

• A typical article:– US firms' profits take off in China

• By Paul Wiseman (USA TODAY)Updated: 2006-10-25 14:12

HONG KONG -- The elusive China Dream is fast becoming reality for many US companies.

US corporate profits in China passed $2 billion the first six months of 2006, up more than 50% from the first half of last year, according to the US Bureau of Economic Analysis.

Wave 3: The Present

• A typical article:– US firms' profits take off in China

• By Paul Wiseman (USA TODAY)Updated: 2006-10-25 14:12

HONG KONG -- The elusive China Dream is fast becoming reality for many US companies.

US corporate profits in China passed $2 billion the first six months of 2006, up more than 50% from the first half of last year, according to the US Bureau of Economic Analysis.

Wave 3: The Present

• A typical article:– US firms' profits take off in China

• By Paul Wiseman (USA TODAY)Updated: 2006-10-25 14:12

HONG KONG -- The elusive China Dream is fast becoming reality for many US companies.

US corporate profits in China passed $2 billion the first six months of 2006, up more than 50% from the first half of last year, according to the US Bureau of Economic Analysis.

Wave 3: The Present

• A typical article:– US firms' profits take off in China

• By Paul Wiseman (USA TODAY)Updated: 2006-10-25 14:12

HONG KONG -- The elusive China Dream is fast becoming reality for many US companies.

US corporate profits in China passed $2 billion the first six months of 2006, up more than 50% from the first half of last year, according to the US Bureau of Economic Analysis.

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

[ADMINISTRATION] State Structure

[BOARD OF DIRECTORS]16th CCP Central Committee

(~196 members)

Chinese Government Likened to a Corporation

Political Bureau Standing Committee

(7 members)

Political Bureau(22 members)

Secretariat(General Secretary)

National Peoples Congress(~2,985 members)

Standing Committee(175 members)

Presidency

State CouncilMinistries

Military CommissionSupreme CourtProcuratorate

6th Plenum meeting in October 2006

6th Plenum meeting in October 2006Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

6th Plenum meeting in October 2006

Previous Emphasis

•Establish 4th Generation Leaders (4GL)•Development at any cost•Focus on implementation of WTO Commitments•Attract Foreign Direct Investment (FDI)

New Emphasis

•Prepare for transition of power to 5GL•Focus on quality growth•Innovation, brands and world leading Chinese Companies•Support at-risk populations•Create “Harmonious Society”

Significant New Direction for the Chinese Nation Announced

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan for Science and Technology Development

• 6 National TARGETS: Your Client?1. Master key equipment manufacturing and

information technology

2. Become a leader in agriculture technology

3. Have better energy development and structure

4. Have an environmental friendly society

5. Create major disease cures

6. Defense technology

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields

– 27 pioneer technologies

– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan• General Development Plan

1. Selected 11 major fields for development– Identified 68 projects

2. Selected development “jump” fields– 16 major programs

3. Pioneer technologies and basic research– 8 fields– 27 pioneer technologies– 18 basic research fields

4. Structural reform, more investment, better human resources, better policy

New 15 Year plan

more investment

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Dealing with the Chinese Associate

• Culture– Nothing bad – Always understand

• Always communicate in writing

– Wary of the patent examiner

• Chinese IP Firms

Chinese IP Firms• ‘Foreign license’

• Many new firms

• Need 10 registered IP attorneys

Chinese IP Firms• ‘Foreign license’

• Many new firms

• Need 10 registered IP attorneys

Comparison of Number of Chinese IP Firms with Number of Foreign Applications Filed

0

20000

40000

60000

80000

100000

120000

Year

Num

ber

of F

orei

gn

App

licat

ions

File

d

0

20

4060

80

100

120140

160

180

Num

ber

of C

hine

se IP

F

irms

Number ofForeignApplicationsNumber ofChinese IP Firms

Chinese IP Firms• ‘Foreign license’

• Many new firms

• Need 10 registered IP attorneys

Comparison of Number of Large Chinese IP Firms with Number of Foreign Applications Filed

0

20000

40000

60000

80000

100000

120000

Year

Num

ber

of F

orei

gn

App

licat

ions

File

d

-20

30

80

130

180

Num

ber

of L

arge

C

hine

se IP

Firm

s Number ofForeignApplications

Number ofChinese IP Firmsw ith more than15 IP attorneys

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Chinese Translation

• Chinese translators - millions of words– Direct translation – easy– Good translation – very hard

• Strange OA’s? It’s your translation

• Trademark Translation

Trademark – Translating your mark

• The Chinese translation IS the trademark

• Chinese characters are like words

• Everything has a meaning.

Trademark – Translating your mark

• The Chinese translation IS the trademark

• Chinese characters are like words

• Everything has a meaning.

Trademark – Translating your mark

• The Chinese translation IS the trademark

• Chinese characters are like words

• Everything has a meaning.

Trademark Translation

• 4 tones and the neutral tone

• “Hello father”– “Ni hou ba ba”

Trademark Translation

• 4 tones and the neutral tone

• “Hello father”– “Ni hou ba ba”

Trademark Translation

• 4 tones and the neutral tone

• “Hello father”– “Ni hou ba ba”

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• 可口可乐• Ke kou ke le

• Soothing Mouth, getting happiness

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• BICYGNALS – Bicycle left and right turn lights– Combination of Bicycle and Signal

Trademark Translation

• BICYGNALS – Bicycle left and right turn lights– Combination of Bicycle and Signal

Trademark Translation

• BICYGNALS – Bicycle left and right turn lights– Combination of Bicycle and Signal

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• BICYGNALS – Bicycle – combination of

• Drive by yourself

• car

– Signals – combination of • Signal

• Light

– Drive by yourself signal light?

Trademark Translation

• New word

• Meaning

• Transliteration

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS

• Bai (34 in computer translator)• 1st tone - ‘–’ 掰 , - BREAK APART

• 2nd tone – ‘/’ 白 ,- WHITE, BRIGHT

• 3rd tone – ‘V’ 百 – ONE HUNDRED

• 4th tone – ‘\’ 拜 – PRAY

• BI-CY-G-NA-L-S– 34 X 34 X 34 X 34 X 34 X 34 = 1,544,804,416

Trademark Translation

• BICYGNALS– 百喜哥 – “bai xi ge” – 100 happy older brothers

Trademark Translation

• BICYGNALS– 百喜哥 – “bai xi ge” – 100 happy older brothers

Trademark Translation

• BICYGNALS– 百喜哥 – “bai xi ge” – 100 happy older brothers

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

Chinese Patent Examiner

• New to the patent office– Hiring effort– 22 month pendency

• Top graduates

• No practical experience

• Anxious to learn

• Protect public

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

China IP ‘From the Inside’

• The Big Picture

• Chinese Politics

• Chinese Associate

• Chinese Translation

• Chinese Patent Examiner

• Chinese IP Enforcement

Chinese IP Enforcement

• Enforcement Getting Better

• Supreme Court Judge perspective

• AmCham IP Index Survey

• Summary

Chinese IP Enforcement

• Enforcement Getting Better

• Supreme Court Judge perspective

• AmCham IP Index Survey

• Summary

Supreme Court Judge perspective

• Supreme Court Judge He Zhonglin– Only 3% of cases are from foreigners– Foreigners win 92% of the time– “Please stop complaining and start taking action”

Supreme Court Judge perspective

• Supreme Court Judge He Zhonglin– Only 3% of cases are from foreigners– Foreigners win 92% of the time– “Please stop complaining and start taking action”

0

20004000

6000

8000

10000

12000

1400016000

Nu

mb

er

of

Ca

se

s

2005 2006

Number of Chinese vs. Foreign IP Cases in China

Chinese

Foreign

52% increase

• Supreme Court Judge He Zhonglin– Only 3% of cases are from foreigners– Foreigners win 92% of the time– “Please stop complaining and start taking action”

• Supreme Court Judge He Zhonglin– Only 3% of cases are from foreigners– Foreigners win 92% of the time– “Please stop complaining and start taking action”

0

2000

4000

6000

8000

10000

12000

14000

16000

Nu

mb

er

of

Ca

se

s

Accepted Concluded

Kinds of Cases being filed in China

Other

Unfair competition

Technological Contractcases

Copyright cases

Trademark cases

Patent cases

0

2000

4000

6000

8000

10000

12000

14000

16000

Nu

mb

er

of

Ca

se

s

Accepted Concluded

Kinds of Cases being filed in China

Other

Unfair competition

Technological Contractcases

Copyright cases

Trademark cases

Patent cases

Chinese IP Enforcement

• Enforcement Getting Better

• Supreme Court Judge perspective

• AmCham IP Index Survey

• Summary

-0.50-0.33

-0.50

0.18

-0.67

-1.25

-0.53

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Ind

ex

Industry

IP Index - Jan-Apr 2006

Average Overall IPR Situation in China

IPR Situation 2 = Very Good 1 = Good 0 = Neutral-1 = Bad-2 = Very Bad

-0.50-0.33

-0.50

0.18

-0.67

-1.25

-0.53

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Ind

ex

Industry

IP Index - Jan-Apr 2006

Average Overall IPR Situation in China

IPR Situation 2 = Very Good 1 = Good 0 = Neutral-1 = Bad-2 = Very Bad

-0.50

0.33

-0.08

-0.33

0.67

0.17

-0.50

0.50

-0.06

0.180.13

0.15

-0.67

-0.67

-0.67

-1.25

-0.75

-1.00

-0.53

0.06

-0.24

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Ind

ex

Industry

IP Index - Jan-Apr 2006

IPR Situation in China and its Change Over Last Period

Present Situation 2.0 = Very Good 1.0 = Good 0.0 = Neutral-1.0 = Bad-2.0 = Very Bad

How Situation has Changed 2.0 = Improved Significantly 1.0 = Improved Somewhat 0.0 = Stayed the Same-1.0 = Deteriorated Somewhat-2.0 = Deteriorated Significantly

Combined Index 2 = Very Strong IP Protection 0 = Neutral-2 = Very Weak IP Protection

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Ind

ex

Industry

IP Index - Jan-Apr 2006

Judiciary Performance

Present Effort (might Result in) 2.0 = Strong Effort (rapid improvement) 1.0=Good Effort (moderate improvement) 0.0=Some Effort (keep problem the same)-1.0=Little Effort (moderate deterioration)-2.0=Very Little Effort (rapid deterioration)

How Situation has Changed 2.0 = Imroved Significantly 1.0 = Improved Somewhat 0.0 = Stayed the Same-1.0 = Deteriorated Somewhat-2.0 = Deteriorated Significantly

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5In

dex

Industry

IP Index - Jan-Apr 2006

Customs Performance

Present Effort (might Result in) 2.0 = Strong Effort (rapid improvement) 1.0=Good Effort (moderate improvement) 0.0=Some Effort (keep problem the same)-1.0=Little Effort (moderate deterioration)-2.0=Very Little Effort (rapid deterioration)

How Situation has Changed 2.0 = Imroved Significantly 1.0 = Improved Somewhat 0.0 = Stayed the Same-1.0 = Deteriorated Somewhat-2.0 = Deteriorated Significantly

-1.5

-1.0

-0.5

0.0

0.5

1.0

1.5

Ind

ex

Industry

IP Index - Jan-Apr 2006

Central Government Performance

Present Effort (might Result in) 2.0 = Strong Effort (rapid improvement) 1.0=Good Effort (moderate improvement) 0.0=Some Effort (keep problem the same)-1.0=Little Effort (moderate deterioration)-2.0=Very Little Effort (rapid deterioration)

How Situation has Changed 2.0 = Imroved Significantly 1.0 = Improved Somewhat 0.0 = Stayed the Same-1.0 = Deteriorated Somewhat-2.0 = Deteriorated Significantly

-1.5 -1 -0.5 0 0.5 1

Index

Henan

Jilin

Hebei

Guangxi

Gansu

Yunnan

Ningxia

Jiangxi

Hubei

Sichuan

Qinghai

Shanxi

Tibet

Fujian

Heilongjiang

Zhejiang

Hunan

Guizhou

Inner Mongolia

Shaanxi

Shandong

Liaoning

Xinjiang

Guangdong

Chongqing

Hainan

Tianjin

Jiangsu

Beijing

Pro

vin

ce

IP Index Jan-Apr 2006

Combined Provincial IP Index

Combined Provincial IP Index 2 = Very Strong IP Protection 0 = Neutral-2 = Very Weak IP Protection

Beijing

Henan

-1.5 -1 -0.5 0 0.5 1

Index

Henan

Jilin

Hebei

Guangxi

Gansu

Yunnan

Ningxia

Jiangxi

Hubei

Sichuan

Qinghai

Shanxi

Tibet

Fujian

Heilongjiang

Zhejiang

Hunan

Guizhou

Inner Mongolia

Shaanxi

Shandong

Liaoning

Xinjiang

Guangdong

Chongqing

Hainan

Tianjin

Jiangsu

Beijing

Pro

vin

ce

IP Index Jan-Apr 2006

Combined Provincial IP Index

Combined Provincial IP Index 2 = Very Strong IP Protection 0 = Neutral-2 = Very Weak IP Protection

Beijing

Henan

-1.5 -1 -0.5 0 0.5 1

Index

Henan

Jilin

Hebei

Guangxi

Gansu

Yunnan

Ningxia

Jiangxi

Hubei

Sichuan

Qinghai

Shanxi

Tibet

Fujian

Heilongjiang

Zhejiang

Hunan

Guizhou

Inner Mongolia

Shaanxi

Shandong

Liaoning

Xinjiang

Guangdong

Chongqing

Hainan

Tianjin

Jiangsu

Beijing

Pro

vin

ce

IP Index Jan-Apr 2006

Combined Provincial IP Index

Combined Provincial IP Index 2 = Very Strong IP Protection 0 = Neutral-2 = Very Weak IP Protection

Beijing

Henan

Best

-1.5 -1 -0.5 0 0.5 1

Index

Henan

Jilin

Hebei

Guangxi

Gansu

Yunnan

Ningxia

Jiangxi

Hubei

Sichuan

Qinghai

Shanxi

Tibet

Fujian

Heilongjiang

Zhejiang

Hunan

Guizhou

Inner Mongolia

Shaanxi

Shandong

Liaoning

Xinjiang

Guangdong

Chongqing

Hainan

Tianjin

Jiangsu

Beijing

Pro

vin

ce

IP Index Jan-Apr 2006

Combined Provincial IP Index

Combined Provincial IP Index 2 = Very Strong IP Protection 0 = Neutral-2 = Very Weak IP Protection

Beijing

HenanWorst

Chinese IP Enforcement

• Enforcement Getting Better

• Supreme Court Judge perspective

• AmCham IP Index Survey

• Summary

Summary

• Companies need your help with China

James HaynesTee & Howe Intellectual Property Attorneys

www.teehowe.comhaynes@teehowe.com