Snapchat custom event geofi lter reached 1.1 million people

>1 millionSQ.FT.

Most Complete OEM Participation

Indoor Test Tracks

Best-Attended Consumer Auto Show

CHICAGO AUTO SHOWChicagoAutoShow.com

NATION’S LARGEST AUTO SHOW

DRIVING ENGAGEMENT

MEDIA PREVIEW SPOTLIGHT

20 global vehicle debuts

3,400 traditional media registrations

1,500 social media infl uencers

$55 MILLION in ad value of media stories generated

No. 1 trending topic again on Twitter during Media Preview

54% 46%

65% in the market to purchase a new vehicle

“The Chicago Auto Show is a large show for General Motors, and we’re here on a large scale this year.”

– DAN AMMANNPresident, General Motors

“It’s a popular show because it’s the most attended by customers. The Chicago Auto Show really kicks o� the spring selling season, not just for Chicago which is critically important, but – in my opinion – nationwide.”

– MARK LaNEVE Vice President, U.S. Marketing, Sales and Service, Ford Motor Company

“What better showcase for the modifi ed Titan than in Chicago at the country’s largest auto show?”

– FRED DIAZDivision Vice President and General Manager, North American Trucks and Light Commercial Vehicles, Nissan North America, Inc.

WHAT AUTO EXECUTIVES ARE SAYING ABOUT CHICAGO

40% of attendees participated in epass registration program

Average visitabout 4 hours

54MILLION

traditional mediacirculation 45

MILLION

hashtag impressions

2018 KEY DATESWED. FEB 7

Concept & Tech GarageTHU. FEB 8–FRI. FEB 9

Media PreviewFRI. FEB 9

First Look for CharitySAT. FEB 10–MON. FEB 19

Public Show

58% of attendees age 40 or younger

Black-tie gala has generated nearly $50 million since its inception in 1992

Approximately 30-40 vehicles from automakers are featured annually, highlighting latest concept cars, safety technologies and automotive telematics.

WEDNESDAY, FEB. 7CONCEPT & TECHNOLOGY GARAGE

2018 PUBLIC SHOW

2018 SHOW CONTACTSDave Sloan, General ManagerChris Konecki, Show OperationsSandi Potempa, Exhibitor RelationsMark Bilek, Communications & TechnologyJen Morand, PR & Social MediaJim OBrill, Marketing & SponsorshipsErik Higgins, First Look For CharityJohn Hennessy, 2018 Show ChairmanRay Scarpelli, Jr., 2018 Co-Chairman

FRIDAY, FEB. 9

First Look for CharityLast year, Windy City’s fi nest single-day

fundraiser raised MORE THAN $3 MILLION for 18 LOCAL CHARITIES — a new record.

SATURDAY, FEB. 10 – MONDAY, FEB. 19

2017 was the inaugural year of the What Drives Her Luncheon & Panel. Hashtag was No. 1 trending topic on Twitter, generating 11.5 million impressions.

CHICAGO AUTOMOBILE TRADE ASSOCIATION18W200 Butterfi eld Road | Oakbrook Terrace, IL 60181

(630) 495-2282 | www.cata.info

CONTINUES TO GROWMore square feet

Increased attendance

More media

MEDIA EXPOSURE

1,500 media outlets54 million

traditional media circulation

5TV specials

hosted from the show fl oor

175+ hoursof live radio

programming from show fl oor