CHICAGO AUTO · PDF file– DAN AMMANN President, ... o˚ the spring selling season, not...
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Snapchat custom event geofilter reached 1.1 million people >1 million SQ.FT. Most Complete OEM Participation Indoor Test Tracks Best-Attended Consumer Auto Show CHICAGO AUTO SHOW ChicagoAutoShow.com NATION’S LARGEST AUTO SHOW DRIVING ENGAGEMENT MEDIA PREVIEW SPOTLIGHT 20 global vehicle debuts 3,400 traditional media registrations 1,500 social media influencers $55 MILLION in ad value of media stories generated No. 1 trending topic again on Twitter during Media Preview 54 % 46 % 65 % in the market to purchase a new vehicle “The Chicago Auto Show is a large show for General Motors, and we’re here on a large scale this year.” – DAN AMMANN President, General Motors “It’s a popular show because it’s the most attended by customers. The Chicago Auto Show really kicks off the spring selling season, not just for Chicago which is critically important, but – in my opinion – nationwide.” – MARK LaNEVE Vice President, U.S. Marketing, Sales and Service, Ford Motor Company “What better showcase for the modified Titan than in Chicago at the country’s largest auto show?” – FRED DIAZ Division Vice President and General Manager, North American Trucks and Light Commercial Vehicles, Nissan North America, Inc. WHAT AUTO EXECUTIVES ARE SAYING ABOUT CHICAGO 40 % of attendees participated in epass registration program Average visit about 4 hours 54 MILLION traditional media circulation 45 MILLION hashtag impressions 2018 KEY DATES WED. FEB 7 Concept & Tech Garage THU. FEB 8–FRI. FEB 9 Media Preview FRI. FEB 9 First Look for Charity SAT. FEB 10–MON. FEB 19 Public Show 58 % of attendees age 40 or younger
Transcript of CHICAGO AUTO · PDF file– DAN AMMANN President, ... o˚ the spring selling season, not...
Snapchat custom event geofi lter reached 1.1 million people
>1 millionSQ.FT.
Most Complete OEM Participation
Indoor Test Tracks
Best-Attended Consumer Auto Show
CHICAGO AUTO SHOWChicagoAutoShow.com
NATION’S LARGEST AUTO SHOW
DRIVING ENGAGEMENT
MEDIA PREVIEW SPOTLIGHT
20 global vehicle debuts
3,400 traditional media registrations
1,500 social media infl uencers
$55 MILLION in ad value of media stories generated
No. 1 trending topic again on Twitter during Media Preview
54% 46%
65% in the market to purchase a new vehicle
“The Chicago Auto Show is a large show for General Motors, and we’re here on a large scale this year.”
– DAN AMMANNPresident, General Motors
“It’s a popular show because it’s the most attended by customers. The Chicago Auto Show really kicks o� the spring selling season, not just for Chicago which is critically important, but – in my opinion – nationwide.”
– MARK LaNEVE Vice President, U.S. Marketing, Sales and Service, Ford Motor Company
“What better showcase for the modifi ed Titan than in Chicago at the country’s largest auto show?”
– FRED DIAZDivision Vice President and General Manager, North American Trucks and Light Commercial Vehicles, Nissan North America, Inc.
WHAT AUTO EXECUTIVES ARE SAYING ABOUT CHICAGO
40% of attendees participated in epass registration program
Average visitabout 4 hours
54MILLION
traditional mediacirculation 45
MILLION
hashtag impressions
2018 KEY DATESWED. FEB 7
Concept & Tech GarageTHU. FEB 8–FRI. FEB 9
Media PreviewFRI. FEB 9
First Look for CharitySAT. FEB 10–MON. FEB 19
Public Show
58% of attendees age 40 or younger
Black-tie gala has generated nearly $50 million since its inception in 1992
Approximately 30-40 vehicles from automakers are featured annually, highlighting latest concept cars, safety technologies and automotive telematics.
WEDNESDAY, FEB. 7CONCEPT & TECHNOLOGY GARAGE
2018 PUBLIC SHOW
2018 SHOW CONTACTSDave Sloan, General ManagerChris Konecki, Show OperationsSandi Potempa, Exhibitor RelationsMark Bilek, Communications & TechnologyJen Morand, PR & Social MediaJim OBrill, Marketing & SponsorshipsErik Higgins, First Look For CharityJohn Hennessy, 2018 Show ChairmanRay Scarpelli, Jr., 2018 Co-Chairman
FRIDAY, FEB. 9
First Look for CharityLast year, Windy City’s fi nest single-day
fundraiser raised MORE THAN $3 MILLION for 18 LOCAL CHARITIES — a new record.
SATURDAY, FEB. 10 – MONDAY, FEB. 19
2017 was the inaugural year of the What Drives Her Luncheon & Panel. Hashtag was No. 1 trending topic on Twitter, generating 11.5 million impressions.
CHICAGO AUTOMOBILE TRADE ASSOCIATION18W200 Butterfi eld Road | Oakbrook Terrace, IL 60181
(630) 495-2282 | www.cata.info
CONTINUES TO GROWMore square feet
Increased attendance
More media
MEDIA EXPOSURE
1,500 media outlets54 million
traditional media circulation
5TV specials
hosted from the show fl oor
175+ hoursof live radio
programming from show fl oor
