Chevy Spark PR Campaign

Post on 28-Nov-2014

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description

Legend Public Relations' Chevy Spark PR Campaign for PR 199 class

Transcript of Chevy Spark PR Campaign

Legend Public Relations

Presents

The SPARK Experience Generate, Ignite and Share Your Spark

Target Audience

Ignite The Spark January - June

January - June Share Your Spark

Wear Your Spark

January

Spark Your Romance

February

Generate The Spark Spark Your Campus

April

February

March

Take Your Spark To The Game

March

Earth Day Flash Mob

April 22

Spark On The Bay Bay To Breakers - May

Find Your Spark Scavenger Hunt

Lombard Street

Golden Gate Park

Parallel Parking

June

Event January February March April May June Total

Ad campaign

$4,040 $3,840 $3,840 $3,840 $3,840 $3,840 $23,240

Spark Your Romance

$315 $315

Spark Your Campus

$1,190 $1,190 $1,190 $3,570

Spark to the Game

$10,700 $10,700

Earth Day $2,800 $2,800

Spark on the Bay

$3,325 $3,325

Find Your Spark

$10,033 $10,033

Legend Labor

$6,700 $6,700 $6,700 $6,700 $6,700 $6,700 $40,200

Totals 10,740 12,045 22,430 14,530 13,865 20,573 $94,183

Evaluation

Thank you

Enjoy The Ride!