Chemistry of the landing page sales engine

The Chemistry of the Landing Pagewith Live Critiques

Brian Massey, Conversion Scientist™

Conversion Sciences LLCwww.ConversionSciences.com

What is a Landing Page

A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.

Components of a Landing Page

The Basic Landing Page Reaction

+OfOffer

OfferFmForm

FormLp

Landing PageLanding Page

The Simplest Landing Page

Don’t Start with This

OfOffer

OfferFmForm

Perhaps a Better Offer Than “Submit”

The Page Must Match the Ad

The Relevant Offer found on a Landing Page depends on where the visitors are

coming from.

OfferOf

Landing PageOffer

Offer=

Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Ask a Designer(But keep her away from our page)

Add Something That Helps the Business

Enter a “Friend’s” Credit Card Number

ArAbandon

Ask the Copywriter

How can we overcome objections that may cause visitors

to abandon our landing page?

Build Some Trust

If your company or brand is known to the

visitors, make it prominent to build trust.

TrTrust

Provide ProofPrProof

13,040,343,961,001 Sold!

Show the Product!IImage

Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn

Wait! The Call to Action needs to POP

Get Your Discount Dollar Bills

Now, let the designer move things around.

The Highly Reactive Combination

+OfOffer

OfferFmForm

FormLp

PrProof

TrTrust

IImage

+ + +Proof Trust Image

This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

Examples

What’s Missing?

+OfOffer

OfferFmForm

FormLp

PrProof

TrTrust

IImage

Get a free Consultation atwww.ConversionSciences.com

Contact:brian@conversionsciences.com888.961.6604

Brian Massey, Conversion Scientist

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

Technical Issues http://landing.directcapital.com/4718.html

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

http://landing.directcapital.com/4718.html

Which will have a better conversion rate?

http://landing.directcapital.com/4703.html

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

http://marketing.lowrysolutions.com/acton/media/7009/lowry-solutions-support-services

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

http://marketing.lowrysolutions.com/acton/media/7009/lowry-solutions-support-services

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon http://

marketing.lowrysolutions.com/acton/media/7009/food-safety

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

A word about thank you pages.

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

OfOffer

FmForm

PrProof

TrTrust

IImage

ArAbandon

Questions

Sales Engine Mediawww.SalesEngineMedia.com

For a copy of this presentation:Jason.Myers@salesenginemedia.com

Chemistry of the landing page sales engine

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Transcript of Chemistry of the landing page sales engine

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