Landing Page Management: Evaluating Landing Page Software
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Transcript of Landing Page Management: Evaluating Landing Page Software
Landing Page ManagementEvaluating landing page software
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
There are two ways tomanage landing pages...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Hard Way• Hand coding• Agencies• Website CMS• Blogging platforms• Marketing automation &
email modules
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Easy Way
Landing page software for marketers
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Have you hit the landing page wall?• Time to launch is long• Effort to launch is extensive• Landing pages managed with multiple
tools/vendors • Simple changes become complex• Testing seems impossible• No real-time results
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Break free from landing page complexity with landing page software
• Launch tests without IT, developers or code
• See what’s working in real time
• Bring your most sophisticated visions to life
• Target, track and personalize your web experiences
• Increase conversions & reduce effort
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
EVALUATING LANDING PAGE SOFTWAREFind what’s right for you with these 10 steps.
Round up the troops
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• Who is part of your extended landing page team?• Marketing• Product managers• IT/web developers• Executive sponsor(s)• Agencies• Designers
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Evaluate your status quo
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• Where do you currently stand with landing pages?• How long does it take?• What resources are involved?• What’s working, what’s not?• What are the performance
benchmarks?
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Set goals
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• Faster speed to market• Easier testing• Better quality images• Higher online conversions• Lower cost per acquisition• Fewer resources involved
3
Understand your business requirements
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• What are your business requirements?• Business rules• Form/check out steps & flow• Local, global or field needs• Customization• Turn around time• Volume of changes• Regulatory compliance
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Consider your budget
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• How much is a better landing page process worth?• Higher conversions• Reducing in resources• Lower cost per acquisition• Faster time to market• Better media accountability
5
Plan for your growth
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• Today’s traffic versus projected traffic
• Numbers of users in your organization
• Steps from concept to completion
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Assess your integration requirements
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• Analytics• CRM• Code-less data export configuration• Third-party proprietary systems• Marketing automation• Email service provider
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Find your support style
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• Customized onboarding• Phone, email, online help• 24/7 technical support• Online help desk• Training videos and articles
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Look at publishing and testing
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• What do you want to be able to do with your landing pages?• Run code-free A/B and multivariate tests?• Track statistical significance?• Automatically optimize pages with highest
conversions?• Incorporate social widgets?• Automatically optimize landing pages for
mobile screens?• Conditional logic?• Multipage experiences (i.e. microsites)?• Responsive and/or mobile pages?• Multi-step forms?• Interactive content (image rotators,
accordions, tabs, lightboxes)?
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Check out the vendor
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• Ensure that the solution meets the landing page requirements on your list.• Do your research• Shop around• Ask for references
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© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Our landing page software helps brands create effective landing pages.
90% of our customers report positive ROI.
Find out more:http://www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Thank you!@[email protected]