CHECK YO SELF(IE)Connecting with students through engaging, meaningful social media campaigns

Kristofer Karol, IU director of social media strategy @kristoferkarol

OBLIGATORY CAT VIDEO

#TIE5 / @kristoferkarol

IUPUI IS NOT YOUR TYPICAL CAMPUS• Founded 1969

• 2 universities on 1 campus

• Located in downtown Indianapolis, Ind.

• About 94% live off-campus

• Student life scene growing, but still in its infancy

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THAT EXTENDS TO SOCIAL MEDIA

Marketing + PR = Social Media

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GROUNDWORKClean up the house before

inviting others over

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WHERE DOES ONE START?

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CONDUCT A RESOURCES AUDIT

2. Money1. Time 3. People-power 4. Content

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KNOW THY AUDIENCE

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DON’T BE AFRAID TO BE BOLD

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SET STRATEGY: 3-STEP PROCESS

Set specific objectives:Engagements? ROI? Clicks? Response rate?

Sentiment? Followers?

R.P.I.E. your campaigns

Establish broad goals that connect to team goals

1 2

3

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SOME OF IUPUI’S STRATEGY:

• Engage students so they feel like they’re part of the IUPUI community

• Enhance IUPUI’s reputation

• Highlight IUPUI’s globalization, community engagement efforts

#TIE5 / @kristoferkarol

WHAT DO WE TRACK?

Response rate Click-throughs Engagements Following

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WHAT TOOLS DO WE USE?

Wideo

Sprout Social

Piktochart

Adobe Premiere Pro

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CAMPAIGNSthat we thought were

pretty swell

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#50THINGSIUPUI

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PASS THE JAG

INSTAJAGS

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JAGFEED

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#IMAJAGUAR

#POSITIVEPOSTITDAY

THAT CAT VIDEO …

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TWITTERCAST: #CALEBSKIDNEY

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TWITTERCAST: GOALS, RESULTS

Goal Result

Media mentions

New Twitter followers

Twitter mentions

Web traffic

+500 +1,363

50 1,754

25 101

+10% More traffic the morning of the Twittercast than in entire previous week

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HOOSIERS OF IU

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THANK YOU!Kristofer Karol Director, Social Media Strategy Indiana University

Twitter, Instagram: @kristoferkarol e-mail: kkarol@iu.edu Phone: (317) 274-0176

#TIE5 / @kristoferkarol