Social Media

Not for Profit & Social Enterprise Sector

Tips, Tricks, Ideas & Results

Alan McGee Say Consultancy Ltd

6 Social Media PitfallsThat Charities may do!

1. Rush To Action without a Plan

2. Lack of any Objectives or

Measurement

3. No clear Content Guidelines

4. Failing To Engage your community

5. Having Limited Social Reach

6. Choosing the Wrong Tools & Tactics.

5 Steps to Safeguarding your Business with Social Media

1. Social Media Strategy2. Social Media Policy3. Prepare Legal guidelines 4. Have a Cyber Security Policy5. Create Great Content.

Social Media StrategyDo you have:

• Key Objectives• Target audience• Your Capacity• Tools & tactics• How to Measure• How to Be Creative.

Social Media PolicyReasons Why

• Business reputation• Keeping clients happy• Morale• Boundaries• Avoiding litigation• Disciplinary action

Say Consultancy Ltd

How can we use them

• Involve your Community • Make it Visual• Make it audio• Make it interactive• Make it interesting • Make it infectious• Share it.

Top Tips for Social Media

• Develop a strategy• Be patient• Empower employees• Listen & respond• Use if for fundraising• Explore different social media tools• No age barriers• Use it to deliver Great customer service.

4 C’s of Social Media

Content Context Conversation Community =

Say Consultancy Ltd

Successful Social Media Marketing

Content is King

• 41% of B2B companies have acquired a customer through Facebook

• 57% of businesses have acquired a customer through their company Blog

• Company websites with a Blog get 55% more visitors

• Social media marketing costs 63% less than traditional marketing.

Say Consultancy Ltd

Companies we have worked with to date:

Any ?

Say Consultancy Ltd