Chapter 1: Introduction to Web 2.0: Part B

Web 2.0 and Social Media for Business

Roger McHaney, Kansas State University

Content Sharing

Content sharing using Web 2.0 ideas has grown in importance and acceptance in the business world. Businesses are getting their message out into the world by sharing their materials.

Innovative ways to leverage existing content have been developed and promoted with Creative Commons attribution

More About Content Sharing

• Has overlap and integration with social media. • Web sites like YouTube are social media primarily

focused on video sharing. • Content sharing important to business includes sites

that promote text, photos, videos, multimedia, e-books, business presentations and artifacts.

• Materials often posted to gain recognition in particular areas.

Flickr is a popular example of content sharing

Matt McGee Suggests Business Uses for Flickr

Matt McGee Suggestions (con’t)

Photo Sharing

• Many photo sharing sites offer photo hosting. A photo on their site can be displayed on a business blog or Web site without the photo being on the business server. Reduces storage space required on a site.

Example Content Sharing Sites

More Example Content Sharing Sites

Scribd Hosts Business Documents

DocStoc Provides Documents for Small Businesses

Filtering/Recommendations

• Web 2.0 concepts of interacting, sharing and collaborating allow individuals to make recommendations and provide opinions about online content

• Grassroots opinions replace expert opinions once limited to powerful individuals with access to press

• Social news such as Google News, Digg Top News, Reddit, Delicious and others promote stories rated highest by viewers

• Collected wisdom of multiple people often provides unanticipated social structures

Reddit Relies on Social Recommendations

Social Bookmarking• Relies on user community to create a self-organizing

reference system. Works this way:

• A system such as this allows a user community to share and categorize large numbers of bookmarks and create an index of helpful Web sites

(1) community member locates a Web site of interest(2) they bookmark page so returning is easier (3) software adds individual bookmark to database (4) database shares collected bookmarks with entire group.

Example Sites Using Social Bookmarking

Example Sites Using Social Bookmarking

More Example Sites Using Social Bookmarking

Tagging

• Closely related to social bookmarking

• Often key components of bookmarking sites

• Descriptive keywords assigned by people

• Help identify content on the Web

Geo-Tagging

Tagging is not limited to virtual applications. Tagging is used by owners of mobile devices to describe real world geographic locations, features, and other objects

Web Applications

Apps are an amazing proliferation of easy-to-use, low-cost tools. Used for business, pleasure, or individual productivity.Hundreds of thousands of cross-platform applications readily available for nearly every imaginable use.Business users can visit the Apple or Android App store and find tools for tasks using mobile devices.

Summary• Business practices are transformed

by emerging capabilities of Internet and Web

• Recent changes are related to Web 2.0 and the use of mobile smart devices

• Web 2.0 includes: (1) social media, (2) filtering and recommendations, (3) content sharing, and (4) Web apps

• These technologies force organizations to rethink their business operations and how to connect with customers, employees and stakeholders

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Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : mchaney@ksu.edu