Chapter 17Designing and Managing Integrated Marketing Communications (Kotler)

Top 10 Concepts : A Visual PresentationSubmitted To: Vcoach Bong de UngriaSubmitted By: Marianne P. Gabuya

Marketing Communications serve as the firm’s voice

Marketing Communications serve as the firm’s voice

There are 8 Modes of Communication Mix …

these are …

Communication audit helps the company determine how the customers get information about the products they want

The Macro model of the Communication Process

The sun guides the marketer …

In order to achieve effective communications, first step is …

Second step

Third step

Fourth step

Fifth step

Sixth step

Seventh step

And lastly …

8 steps to achieve effective communications

The marketer needs to connect or bridge the public perception and the image sought in order to identify its target audience.

Marketers should be able to evaluate and review their marketing communications in order to measure its effectivity

Photo Credits

fr.dreamstime.com pixabay.com clipartillustration.com polyvore.com thegorgeousblogger.com 8angelinthemarble.blogspot.com cte.uwaterloo.ca Clipart life123.com jouielovesyou.wordpress.com myhomedesign.net iskaruji.com chowtimes.com ventureintoenglish.idv.fcu.edu.tw tlc.howstuffworks.com mathconcentration.com development.noblewebservices.com connecticutcrandall.blogspot.com getsetorganize.com