Chapter17 Visuals-Designing and Managing IMC
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Chapter 17 Designing and Managing Integrated Marketing Communications (Kotler) Top 10 Concepts : A Visual Presentation Submitted To: Vcoach Bong de Ungria Submitted By: Marianne P. Gabuya
Transcript of Chapter17 Visuals-Designing and Managing IMC
Chapter 17Designing and Managing Integrated Marketing Communications (Kotler)
Top 10 Concepts : A Visual PresentationSubmitted To: Vcoach Bong de UngriaSubmitted By: Marianne P. Gabuya
Marketing Communications serve as the firm’s voice
Marketing Communications serve as the firm’s voice
There are 8 Modes of Communication Mix …
these are …
Communication audit helps the company determine how the customers get information about the products they want
The Macro model of the Communication Process
The sun guides the marketer …
In order to achieve effective communications, first step is …
Second step
Third step
Fourth step
Fifth step
Sixth step
Seventh step
And lastly …
8 steps to achieve effective communications
The marketer needs to connect or bridge the public perception and the image sought in order to identify its target audience.
Marketers should be able to evaluate and review their marketing communications in order to measure its effectivity
Photo Credits
fr.dreamstime.com pixabay.com clipartillustration.com polyvore.com thegorgeousblogger.com 8angelinthemarble.blogspot.com cte.uwaterloo.ca Clipart life123.com jouielovesyou.wordpress.com myhomedesign.net iskaruji.com chowtimes.com ventureintoenglish.idv.fcu.edu.tw tlc.howstuffworks.com mathconcentration.com development.noblewebservices.com connecticutcrandall.blogspot.com getsetorganize.com
