Channel Partner Market Research

Prepared By: Ashutosh Tyagi Chief Marketing & Strategy Officer ‘Think As Consumer’ Website: www.thinkasconsumer.com

Channel Partner Satisfaction Measurement

Distributor/ Retailer/ DSA Satisfaction Study

• Assess satisfaction levels on various attributes: • Quality of products vs competition • Range/variety of products • Pricing/ value for money • Ordering & delivery processes • Ease of billing and payment • Behavior of company staff • Promptness of resolving issues • Overall experience with company

Retail Audit

Retail Audit • Measurement of on-shelf availability • Measurement of share-of-the-shelf • Measurement of promotional displays • Measurement of shelf attributes • Measurement of shares/ number of facings • Measurement of shares/ number of SKUs • Price measurement • Measurement of the degree to which

merchandising objectives have been met • Measurement of the degree of fulfillment of

promotional actions • Other – depending on the needs of the Client

4. Mystery Shopping

Mystery Shopping • Determine the quality of service in a

retail outlet. • Mystery shoppers provide a record of

their real shopping experience, such as : • time taken to get the attention of

a salesperson, • responses made to queries. • Behavior of staff, etc.

For any support or more information, you could contact: Ashutosh Tyagi Chief Marketing & Strategy Officer ‘Think As Consumer’ Website: www.thinkasconsumer.com Email: ashutosh@thinkasconsumer.com Mobile: +91 9818328050