Channel partner market research
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Transcript of Channel partner market research
Channel Partner Market Research
Prepared By: Ashutosh Tyagi Chief Marketing & Strategy Officer ‘Think As Consumer’ Website: www.thinkasconsumer.com
Channel Partner Satisfaction Measurement
Distributor/ Retailer/ DSA Satisfaction Study
• Assess satisfaction levels on various attributes: • Quality of products vs competition • Range/variety of products • Pricing/ value for money • Ordering & delivery processes • Ease of billing and payment • Behavior of company staff • Promptness of resolving issues • Overall experience with company
Retail Audit
Retail Audit • Measurement of on-shelf availability • Measurement of share-of-the-shelf • Measurement of promotional displays • Measurement of shelf attributes • Measurement of shares/ number of facings • Measurement of shares/ number of SKUs • Price measurement • Measurement of the degree to which
merchandising objectives have been met • Measurement of the degree of fulfillment of
promotional actions • Other – depending on the needs of the Client
4. Mystery Shopping
Mystery Shopping • Determine the quality of service in a
retail outlet. • Mystery shoppers provide a record of
their real shopping experience, such as : • time taken to get the attention of
a salesperson, • responses made to queries. • Behavior of staff, etc.
For any support or more information, you could contact: Ashutosh Tyagi Chief Marketing & Strategy Officer ‘Think As Consumer’ Website: www.thinkasconsumer.com Email: [email protected] Mobile: +91 9818328050
