Post on 08-Apr-2018
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ANNEXURE
QUESTIONNAIRE
1. Do you watch Television advertisements?
(a) Yes (b) No
(If yes, please fill up the entire questionnaire, otherwise return it back)
2. How do you react when advertisements appear on T.V?
(a) Watch with interest (b) Switch to another channel.
(c) Start talking to others (d) gets irritated.
3. According to you what is the main purpose behind advertisements?
(a) Sell the product (b) Inform the customer.
(c) Increase the value of Product. (d) Reinforcement.
4. By watching T.V. Advertisements of LCD TV which feature of LCD TV attracts you the
most?
(a) Price (b) Creativity
(c) Brand Ambassador
(d) Any other________________________________________________________
5. How long you remember Ads after it has been seen by you for the first time? (Select one)
(a) For a moment (b) 5-10 min
(c) Up to 1 hr (d) for a day
(e) Always
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6. Do you understand the information given in the Ads about the product (LCD TV)?
(a) some times (b) Many times
(c) Always (d) Never
7. Does the celebrity effects your purchasing decision?
(a) Yes (b) No
(c) Can¶t say
8. While shopping under the influence of T.V advertisements what do you look for?
(a)Value for money (b) good quality
(e) Latest trend (f) Durability
9. According to you does a Television advertisement try to make people buy things that they
don¶t really need?
(a) Yes (b) No
10. Rate the following on Likert Scale
Strongly
agree
Agree Neutral Disagree Strongly
disagree
Brand ambassadors are the main
source of attractiveness in T.V.
advertisements
I am influenced to buy an LCD TV bywatching an advertisement of a big
brand
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Product plays an important role in
making the advertisement effective
More creative the ad more
effectiveness it is.
Price of the product displayed in the
ad makes it effective
The appeal of the advertisement is the
prime factor in making an
advertisement effective
Presentation of the advertisement also
plays an important role in making an
advertisement effective
The effectiveness of the advertisement
of the competitive product will decide
upon the effectiveness of the particular
product
Simpler the advertisement more
effective it is.
The time duration of advertisement
should be appropriate so as to make it
effective
The appropriate selection of the
strategic approach used for designing a
particular ad makes it effective
Jingles that are being used in the
advertisements make it effective.
Continuous repetition of the
advertisements makes the
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advertisement effective
Your personal details.
Name: ««««««««««««.................................
Sex:
(a) Male (b) Female
Age:
(a) Below 20 (b) 20 to 30
(c) 30 to 40 (d) Above 40
Occupation:
(a) Student (b) Business class
(c) Households (d) Service class
(d) Other Profession__________