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 ANNEXURE

QUESTIONNAIRE

1. Do you watch Television advertisements?

(a) Yes                           (b) No

(If yes, please fill up the entire questionnaire, otherwise return it back)

2. How do you react when advertisements appear on T.V?

(a) Watch with interest                      (b) Switch to another channel.

(c) Start talking to others                  (d) gets irritated.

3.  According to you what is the main purpose behind advertisements?

(a) Sell the product                            (b) Inform the customer.

(c) Increase the value of Product.     (d) Reinforcement.

4. By watching T.V. Advertisements of LCD TV which feature of LCD TV attracts you the

most?

(a) Price                              (b) Creativity

(c) Brand Ambassador 

(d) Any other________________________________________________________ 

 

5. How long you remember Ads after it has been seen by you for the first time? (Select one)

(a) For a moment                      (b) 5-10 min      

(c) Up to 1 hr                        (d) for a day

(e) Always

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6. Do you understand the information given in the Ads about the product (LCD TV)?

(a) some times     (b) Many times    

(c) Always     (d) Never   

7. Does the celebrity effects your purchasing decision?

(a) Yes                              (b) No      

(c) Can¶t say

8. While shopping under the influence of T.V advertisements what do you look for?

(a)Value for money                       (b) good quality         

(e) Latest trend                           (f) Durability        

9. According to you does a Television advertisement try to make people buy things that they

don¶t really need?

(a) Yes                       (b) No

10. Rate the following on Likert Scale

 

Strongly

agree

Agree Neutral Disagree Strongly

disagree

Brand ambassadors are the main

source of attractiveness in T.V.

advertisements

 

I am influenced to buy an LCD TV bywatching an advertisement of a big

brand

 

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Product plays an important role in

making the advertisement effective

 

More creative the ad more

effectiveness it is.

 

Price of the product displayed in the

ad makes  it effective

 

The appeal of the advertisement is the

prime factor in making an

advertisement effective

 

Presentation of the advertisement also

plays an important role in making an

advertisement effective

 

The effectiveness of the advertisement

of the competitive product will decide

upon the effectiveness of the particular 

product

 

Simpler the advertisement more

effective it is.

 

The time duration of advertisement

should be appropriate so as to make it

effective

 

The appropriate selection of the

strategic approach used for designing a

particular ad makes it effective

 

Jingles that are being used in the

advertisements make it effective.

 

Continuous repetition of the

advertisements makes the

 

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advertisement effective

 

 

 

Your personal details.

Name: ««««««««««««.................................

Sex:

(a)   Male                           (b)   Female

Age:

(a)   Below 20             (b) 20 to 30

(c)   30 to 40                      (d) Above 40

Occupation:

(a)   Student               (b) Business class

(c) Households                           (d) Service class

(d) Other Profession__________