What Twitter IsIt’s a tool that makes it easy to converse with people right now in 140 characters or less.

What Twitter Is Not

• Promo platform for your 5% off discount.

• It isn't your space to sell.

• It isn't your place be annoying.

• It isn't your place.

“It’s Our Space”

What Twitter Is….

What Twitter Is….

What Twitter Is….

What Twitter Is….

What Twitter Is….

What Did You Learn?

What Is Your Strategy?

• To listen to what people are saying about…

What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.

What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.

• To keep others updated in your industry (news).

What Is Your Strategy?

• To listen to what people are saying about…

• To do market research.• To keep others updated in

your industry (news).• To find out how you can

serve your customers better.

What Is Your Strategy?

• To provide customer service.

What Is Your Strategy?

• To provide customer service.

• To meet new people.

What Is Your Strategy?

• To provide customer service.

• To meet new people.• To support current

customers.

What Is Your Strategy?

• To provide customer service.

• To meet new people.• To support current

customers.• To reach out to new

prospects.

Key To Success!

The most important

rule is this:

ENGAGE your followers.

Master Twitter in 10 Minutes or Less

Home

Home - Dashboard

@username

Direct Messages (DM)

Favorites

Profile

Tweet

What To Tweet About?

•Spam•Self-promotion•Pointless babble•Conversational•News•Pass-along value

Re-tweet

Followers (aka. Tweeps)

Hashtags (#)

URL Shorteners

Fromhttp://www.imediaconnection.com/content/24109.asp

Tohttp://ff.im/-6ODjk

URL Shorteners•Bit.ly•Tinyurl.com•Cli.gs

Let’s Get Started!

• search.twitter.com

• search.twitter.com/advanced

• backtweets.com• collecta.com• twitterfall.com• tweetmeme.com• tweetvolume.com

• Your name• Business name• Product• Service• Competition• Interests

Make Listening Easy•tweetbeep.com•iGoogle/RSS

Choose a Name

•Use your real name/business name.

Choose a Name

•Use your real name/business name.

•Case doesn’t matter.

Choose a Name

•Use your real name/business name.

•Case doesn’t matter.•Short is good.

Choose a Name

•Use your real name/business name.

•Case doesn’t matter.•Short is good.•Avoid numbers and underscores.

Go!

•Open browser.•Type in twitter.com/username - e.g. twitter.com/bobpotter; twitter.com/hillsborochamber

Followers

“I saw someone with 18,346 followers, I

have 12.”

Finding People to Follow

•twellow.com/twellowhood•exectweets.com•mrtweet.com•twestival.com•search.twitter.com

Following Back

No, you don’t have to follow everyone who

follows you.

My 4 Step Guide1. View their profile.2. View their tweets.3. Followers vs. Following

ratio.4. What industry are they in?

Tips on Starting Out

•Look for meaningful people to connect to & follow them.

Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

•When someone follows you back, thank them.

Tips on Starting Out

•Look for meaningful people to connect to & follow them.

•Don’t follow too many people at one time.

•When someone follows you back, thank them.

•Look for ways to connect (that’s what networking is about).

Twicks and Twips

www.twitapps.com

Receive email updates when some Replies or

Follows you.

www.twitpic.com

Post a picture to your Twitter account using

Twitpic.

www.strawpollnow.comwww.twtpoll.com

Ask your tweeps to vote on your custom

poll.

www.twtvite.com

Create an event invite.

www.twtqpon.com

Create coupons to distribute on Twitter.

www.hootsuite.com

Keep track of everything on Twitter in one handy space.

Questions

Will Twitter For Food

Have questions? Contact me.

Bob Pottertwitter.com/bobpotterbob@threadlessmedia.com