Events AndExperiences
ExperienceAtmosphere
ReinforceBrand Image
Commitment to Society
EnhanceCorporate Image
Entertain Key Clients
MerchandisingOpportunities
Major Sponsorship Decisions
Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences
Measuring SponsorshipActivities
1.Supply-side Method2.Demand-side Method
Created by Vignaesh Muthukumaar,
IIT Kanpur, during an internship with
Prof. Sameer Mathur, IIM Lucknow,
www.iiminternship.com