Ch17 what are the guidelines for effective brand-building events and experiences
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Events And Experiences
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Transcript of Ch17 what are the guidelines for effective brand-building events and experiences
Events AndExperiences
ExperienceAtmosphere
BrandSalience
ReinforceBrand Image
Commitment to Society
EnhanceCorporate Image
EvokeFeelings
Entertain Key Clients
MerchandisingOpportunities
Major Sponsorship Decisions
Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences
Measuring SponsorshipActivities
1.Supply-side Method2.Demand-side Method
Created by Vignaesh Muthukumaar,
IIT Kanpur, during an internship with
Prof. Sameer Mathur, IIM Lucknow,
www.iiminternship.com
