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Gerard Groener

CFA/CAIA Real Estate Investment Seminar 2013

9 April 2013

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Found yesterday

Social Reality

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Social Reality

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Social Reality

Consumer in control From push to pull

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Online sales 4G

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Conscious consumption

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Producers become retailers Conscious consumption

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Manufacturors and brandowners

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Distributors

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DIY pick-up on the rise

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Service will be a differentiator

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New retailers…

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New retailers: brand and lifestyle advertisement

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Temporary/event based or new business concept

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Omnichannel blurring…

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Offline to online and vice versa platform collaboration

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Cross/multichannel SCORE: Connect spots

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• No more lost sales due to ‘out-of-stock’ in store: purchase on the digital kiosk and intelligent ERP-system takes care of the rest!

Online C2C platforms

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Online C2C platforms

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C2C platform – community building

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The consument does have an issue Who will help her to close the knowledge/info gap

25 Bron: Kjell Nordström)

Who do we trust?

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Who do we trust?

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A few statements on this presentation

• Online sales will continue to rise • Don’t try to fight it, join the trend. • New technology will bring us closer to the consumer • That consumer will reward loyalty • That loyalty is tested amongst peers, whom she trusts

more then any other rating • There’s much more then online sales threatening the

traditional retailer – P2P trading in almost all sectors – 3D printing

• Distribution is expensive and the most efficient model is still through the shopping centre network – Until Google car gets to maturity

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The Future ’Adapt to changing needs of consumers’

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