Post on 29-Oct-2014
description
Canadians’ perceptions about job Canadians’ perceptions about job satisfaction and career developmentsatisfaction and career development
CERICCANNEXUS Conference
Ottawa, ON January, 25 2011
Co-sponsored by:
2
Agenda
• Purpose of study and methodology
• Research highlights
• Concluding thoughts
3
Role of public opinion research
• Systematic → Quantifiable → Replicable → Credible
• Why you need it
Know where target audiences stand on issues – and how it is changing
Test internal assumptions
Distinguish public views from media portrayal
Distinguish public views from stakeholder positions
4
• Online survey with representative sample of 1202 adult Canadians (18+).
• Field dates: November 3 – 11, 2010.
• Questions covered a broad range of issues, including factors driving job satisfaction, job search tactics, role of parents and perceived value of professional career counselling.
• Some questions have trend data from a study commissioned by CERIC in 2007.
Research methodology
Happy…
but not feeling the love
Most Canadians are generally happy with their jobs…
Job satisfaction
Verysatisfied
Somewhatsatisfied
Somewhatdissatisfied
Verydissatisfied
31
50
14 5
81
6
… and like the people they work with.
I like the people I work with
7
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
39
49
9 2
8
Canadians are generally content with their career path, with no plans to move on.
Job contentment
Total
Generally content
Hope tomove on
dk/na
62
33
5
By age
18-29 30-49 50+
46 48
32
64
25
70
Hope to move on
Generally content
9
Yet, nearly half of Canadians doubt they are being sufficiently rewarded.
Satisfaction with rewards and remuneration
I don’t feel my efforts are rewarded the way they should be
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
18
3529
17
46
I feel I am being paid a fair amount for the work I do
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
21
40
25
14
39
10
Visible minority workers are less convinced they receive the recognition they should.
When I do a good job, I receive the recognitionfor it that I should receive
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
15 17
3242 41
27
11 13Visible minority
Non-visible minority
Satisfied workplaces are
inclusive workplaces
Satisfied workplaces are
inclusive workplaces
12
Overall, the Canadian work place is seen as inclusive and free from discrimination…
Workplace inclusivity
Veryinclusive
Somewhat inclusive
Not very inclusive
Not at all inclusive
3943
13 5
13
… although visible minority Canadians are less convinced.
Workplace inclusivity
By visible minority status
Veryinclusive
Somewhat inclusive
Not very inclusive
Not at all inclusive
28
41
54
42
15 12 3 5
Visible minority Not a visible minority
14
The more inclusive the workplace, the more satisfied Canadians are with their jobs.
Workplace inclusivity and job satisfaction
Veryinclusive
Somewhatinclusive
Not veryinclusive
Not at allinclusive
48
42
24
59
9
58
3
23
Very satisfied
Somewhat satisfied
15
I know my goals… but the path???
16
Canadians are fairly optimistic about their career goals.
Satisfaction with ability to meet career goals
Verysatisfied
Somewhat satisfied
Somewhat dissatisfied
Very dissatisfied
26
50
17 6
17
But, few have a clear idea as to how to advance in their organization.
Understand what needs to be done to advance
Agreestrongly
Agreesomewhat
Disagreesomewhat
Disagreestrongly
19
49
19
6
18
Satisfaction with performance management is mixed.
Satisfaction with organizational performance management practices
Verysatisfied
Somewhatsatisfied
Somewhatdissatisfied
Verydissatisfied
dk/na
16
48
2112 3
19
Problem managers, and feeling under-appreciated, are top reasons for dissatisfaction.
Top reasons why dissatisfied with organizational performance management practices
dk/na
Other
Insufficient compensation
No clear goals/action
No discussion/feedback
Insufficient appreciation/recognition
Poor management/control 31
26
23
15
10
8
11
20
Visible minority Canadians are less convinced it’s a level-playing field.
Opportunities for advancement
I feel others have better opportunities for advancement
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
10
25
37
23
Stronglyagree
Somewhatagree
Somewhatdisagree
Stronglydisagree
169
37
23
3338
9
26
Visible minority
Non-visible minority
21
The hunt – popular tools and tactics
22
Most Canadians have tapped into the hidden job market at some point in their career.
Importance of the hidden job market
Veryimportant
Somewhat important
Not very important
Not at all important
27
38
25
10
23
Majorities say pro-active tactics are important to securing a new job.
Importance of certain tactics and sources when securing a jobVery/somewhat important
Advertised job sources 81
Employer cold calls (by telephone)
Employer cold calls (in-person)
Unadvertised job sources
Submitting unsolicited resumé
Networking 73
59
58
56
42
24
Canadians turn most often to online services and websites for job opportunities, followed by traditional print media.
Sites and services used when looking for a job – top mentions
Nothing/not looking for work
Monster
Workopolis
Goverment employment websites
Employment agencies/job banks
Word-of-mouth/networking
Printed material/media
On-line services/websites 48
30
19
12
8
4
4
8
25
Few Canadians use social networking sites or social media to advance career goals.
On-line tools used to advance career goals – top mentions
Other
Reading blogs
Instant messaging
Professional networking sites
Social networking sites
Company website 28
12
9
6
6
19
None/not interested/Don’t use social media
46
26
A majority of Canadians see the value of a professional career counselling program…
Value of professional career counselling program
Veryvaluable
Somewhat valuable
Not really valuable
Not valuable at all
3427
50 52
1216 4 5
2007 2010
27
…but fewer are certain they would use one.
Certainty of using professional career counselling program
Verycertain
Somewhatcertain
Not thatcertain
Certainly not at all
2216
38 3932 35
8 9 2007
2010
28
Canadians turn primarily to their immediate circle for career advice.
Sources for information about careers
Most helpful
Government employment centre
Career site on Internet
Mentor
Your parents
Newspapers
Other relatives/friends/neighbours
Co-worker/associate 68
68
62
61
58
58
53
2010
2007
66
68
58
65
69
52
47
29
Role of parents
30
A bare majority of Canadian say their parents were supportive of their career development
Role of parents in career development
Overbearing/wouldn’t let mepursue own job/career wishes
Supportive but didn’tknow how to help
Wonderfully supportive
Not involved/did it myself58
43
37
33
19
5
5
2007
2010
n/a
31
Parents can help their children’s career development by encouraging them to succeed and fail, and exposing them to a range of experiences
Roles parents can play in children’s career developmentTop mentions
Expose to variety of careers
Talk about choosing career
Encourage child to volunteer
Help child develop career-related skills/aptitudes
Expose child to character-building experiences
Encourage child to succeed/fail/learn from experience 56
51
39
32
31
28
Concluding thoughts
33
• In spite of having come through a tough economic year, the majority of Canadians are generally happy with their jobs, and like the people they work with.
• Despite high job satisfaction numbers, almost half of Canadians doubt they are being sufficiently rewarded for their work efforts.
• Satisfied workplaces are inclusive workplaces.
• Visible minority Canadians do not rate them as highly inclusive as their non-visible minority colleagues.
• Despite high job satisfaction, the hidden/unadvertised job market is active.
• Social media tools are surprisingly lower on the list of how we find new opportunities.
• On the career front, younger Canadians appreciate the help and support of their boomer parents.
Concluding thoughts
Sonya KunkelVice President – Public Affairs
Environics Research Group Ltd.sonya.kunkel@environics.ca
www.EnvironicsResearch.ca