Joseph Fung @josephfung www.josephfung.ca

Framework for Success: Chamber Executives of Ontario Winter Conference2

Joseph Fung

Feb 3, 2011

Framework for Success: Chamber Executives of Ontario Winter Conference3

There are 3 Ground Rules

DisagreeInterruptShare

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This is your

presentation!

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LinkedIn Users are EngagedCompared to Forbes.com and WSJ.com via

Compete.com

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What can LinkedIn do for me?Chambers and Boards of Trade:

1. Advocate & Represent2. Network & Connect3. Provide Services

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Are you sold?

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Our agenda for the session

Basics – How to Connect8 Reasons & Techniques

Questions are welcome

throughout.

Seriously!

Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

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How to connect on LinkedIn

1. Register2. Build your Profile3. Connect to Twitter4. Add your Contacts

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1: Register Here

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Register Continued…

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2: Build your Profile

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Just click on “Profile” => “Edit Profile”

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3. Connect to Twitter

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Your Name => “Settings” => “Twitter Settings”

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4: Add Contacts

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Just click on “Contacts” => “Add Connections”

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8 Reasons & Actions

Helping Staff vs. Helping Organization

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Reason 1.

Your members are not going to your site

Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

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Half of internet users visit just 6 or less sites on a regular basis

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Put your content where they are

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Reason 2.

If you don’t do it, someone else will

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575 Members vs 66 Members

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Reason 3.

Makes networking easier for you

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http://inmaps.linkedinlabs.com/

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Reason 4.

Makes networking easier for your members

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Reason 5.

Easy & free way to get the message out

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Broadcasting Content• Syndication: Facebook > Twitter > LinkedIn

• Group Updates• Network Updates

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Syndicate

with caution

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Reason 6.

Advocacy is easier with education

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Startupfunding

Small BizRecruiting

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Reason 7.

People like badges/flare/bling

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Cute

Familiar

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Reason 8.

You want to be a credible authority

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Credibility Techniques• SlideShare Slides (yours and guests)

• Blog Link (yours or business)

• LinkedIn Answers (“more” => “answers”)

• Recommendations (give and get)

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8 Reasons

as Rules1. Go where they are2. Don’t get scooped3. Network, network, network4. Help others network5. Broadcast information6. Foster conversation7. Give away bling8. Be a credible resource

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Questions/Comments?

Feel free to ask now or later joseph@josephfung.cahttp://www.linkedin.com/in/josephfung

Get the slides & notes at:http://slidesha.re/ceo-linkedin

Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference