Welcome to the

Cedar Fort Author Training

Edgar Dale’s “Cone of Learning”

Activity #1

Who is Nate Moller?

http://www.readwriteweb.com/archives/the_inner_circles_of_10_geek_heroes_on_twitter.php

Overall Objectives

“…to generate interest in my book and help spread the word.”

“Gain more followers and that read me regularly who will spread the word about my writing through word of mouth.“

“To get more exposure for my book.”

“Increase sales and connect with readers.”

“To increase sales, connect with other authors and connect with readers.”

“To sell books and get my message out.”

“To sell books, so that Cedar Fort will publish more of my books.“

Questions & Answers

“Should I have multiple places for an online presence or just one? Right now I have a Blog, a Facebook Fan Page, a Personal Facebook Page, a website, and a Twitter account…”

“How do you balance your tiny bit of time between writing and social networking without significantly losing writing time?”

“How can I draw more traffic and sales to my site?”

The Hardest Thing About Online Marketing Is…

Workbook Activity #1

The Only Rule: Please don’t look ahead…

“Please, STOP HERE ”

Defining Your Target Audience

Why?

Review of Overall Objectives

“…to generate interest in my book and help spread the word.”

“Gain more followers and that read me regularly who will spread the word about my writing through word of mouth.“

“To get more exposure for my book.”

“Increase sales and connect with readers.”

“To increase sales, connect with other authors and connect with readers.”

“To sell books, so that Cedar Fort will publish more of my books.“

Workbook Activity #2

The Only Rule: Please don’t look ahead…

“Please, STOP HERE ”

How to Assess Online Demand & Competition

http://adwords.google.com/select/KeywordToolExternal

DEMAND

DEMAND

•  Two Types of Phrases: – Buyer Phrases – Browser Phrases

– What’s the difference?

– Which ones do we want to focus on?

DEMAND

Competition

allintitle:”a specific keyword phrase”

How will this help us find out audience?

How will this help our AUDIENCE

find US?

5 Minute Break!

The “Low-Hanging Fruit” of Online Marketing

LIVE DEMO: How to Protect Your Privacy on Facebook

WHY?

•  Say Something •  Share Ideas •  Ask Questions •  Use keywords in your communication •  Answer questions •  Make comments on other people’s comments •  MAKE Industry Related FRIENDS!

How to Use Facebook Effectively

•  Share pictures related to your industry •  Share ideas related to your industry •  Share blog post links with your Facebook

Friends •  Ask for comments and feedback •  Share industry related articles you’re reading •  If possible, use your cell phone as a

Facebook Tool

How to Use Facebook Effectively

•  “Like” Industry Related Fan Pages •  “Like” other Fan Pages that may share your

target audience •  Use Facebook Search to make new contacts

How to Use Facebook Effectively

How am I going to IMPLEMENT what I’ve learned so far?

WHAT IS….

…THIS?

How to Create a Facebook Fan Page

•  Similar to a Personal Profile •  1st Goal – Get 25+ Friends to “Like” your page •  Set up a Vanity URL (aka Username) •  Offer promotions or specials on your Fan

Page* •  Create Industry Events (Signings, Tours, etc.) •  Ask friends to help you share the Fan Page •  Share goals and objectives – ask for

feedback

How to Use Facebook Fan Pages Effectively

•  Interview and Feature Fans •  Have Contests •  Ask for fans to post pictures •  Ask industry related questions •  Find out as much as you can about your Fans •  Share other peoples information on your Fan

Page (good articles, promotions, etc.) •  Include your Fan Page Address on your Biz

Card, Website, maybe even your book

How to Use Facebook Fan Pages Effectively

3 Minute Break!

How to use Goodreads.com

What is Goodreads? •  Goodreads.com is a social networking site

specifically designed for books •  Readers connect with each other •  List, rate and review books •  Authors connect with readers

What Does a Website Need to Be Most Successful?

•  Onsite SEO is anything you do to your site to include keywords you want to rank for – Title tag – Meta description and keywords – Header tags – Content – EXAMPLE

Optimizing Your Website

•  Home page o  Timeline/tweets - 140 characters, bit.ly

links o  Mentions – conversations - make sure

they see it o  Retweets - Spreading the word o  Searches-

 Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat

 Trends  Lists

o  Who to Follow o  Following o  Followers o  Direct Messages o   

•  Settings o  Account - username o  Notifications o  Profile – key words in bio o   

•  Be a person, not a spammer

•  Define Target Audience •  Facebook •  Goodreads •  Twitter •  Your Website

Questions

The Online Marketing Checklist