Welcome to the

Cedar Fort Author Training

Who is Nate Moller?

Overall Objectives “Sales, sales, sales, sales and sales..”

“To get the word out about my book in order to increase sales as well as build my name.“

“To become familiar with the options, and gain a working knowledge of the opportunities best suited to marketing our book.”

“To increase sales and build my name and brand as well as communicate with my readers. ”

“To get to know other authors. To promote and sell my books and artwork.”

“Exposure, awareness, create interest, build a large fan base.”

“To actually sell more of the books I've published, as well as build my name and brand, and share my online voice with readers.”

“…to increase the sales of a self-published book so that I might approach an agent with some promising sales figures and get subsequent works published through the traditional publishing routes.”

The Case Study

The Hardest Thing About Online Marketing Is…

Workbook Activity #1

The Only Rule: Please don’t look ahead…

“Please, STOP HERE ”

Defining Your Target Audience

Why?

Workbook Activity #2

How to Assess Online Demand & Competition

http://adwords.google.com/select/KeywordToolExternal

•  Two Types of Phrases: – Buyer Phrases – Browser Phrases

– What’s the difference?

– Which ones do we want to focus on?

DEMAND

•  Workbook Activity #3

•  Write Down 10-20 Keyword Phrases that would be BUYER PHRASES for your product…

Assignment

The Case Study

Competition

allintitle:”a specific keyword phrase”

How will this help us find our audience?

How will this help our AUDIENCE

find US?

5 Minute Break!

The “Low-Hanging Fruit” of Online Marketing

LIVE DEMO: How to Protect Your Privacy on Facebook

(see workbook pg 4 - 10 – Facebook Tips & Tricks)

WHY?

?

How to Use Facebook Effectively

•  “Like” Industry Related Fan Pages •  “Like” other Fan Pages that may share your

target audience •  Use Facebook Search to make new contacts

•  LIVE DEMO

How to Use Facebook Effectively

How am I going to IMPLEMENT what I’ve learned so far?

WHAT IS….

…THIS?

How to Create a Facebook Fan Page

•  1st Goal – Get 25+ Friends to “Like” your page •  Set up a Vanity URL (

http://www.facebook.com/username) •  Create Industry Events (Signings, Tours, etc.) •  Ask friends to help you share the Fan Page •  Share goals and objectives – ask for

feedback

How to Use Facebook Fan Pages Effectively

LIVE DEMO

Create a Fan Page for a participant

Show how we got over 100 Fans in a few hours

Help someone get more fans and set up a Username

Other IDEAS?

How to Use Facebook Fan Pages Effectively

3 Minute Break!

The Website….

What Does a Website Need to Be Most Successful?

Successful Website?

SALES!

SALES! SALES

Why do I need a website? •  What do you want your website to do for you?

•  Are you selling your book on your site?

•  Is your site found in Search Engines for specific keyword phrases?

•  Do you know if you’re getting any traffic to your site?

•  Are you collecting names and emails on your site?

How do I set up a website?

http://www.youtube.com/watch?v=9gD2p24o_Z8

The Case Study

Website Assessment

1.  How can I find my site on Google? 2.  Do I know how much traffic I’m getting and

where it’s coming from? 3.  Am I targeting specific keyword phrases

that will help me get the right people to my site?

4.  Is my website interactive? 5.  Am I creating new content and getting

comments via a blog? 6.  Am I giving people a way to BUY my

product on my site?

How do I set up a website?

Need More Help with Your Website?

Want a FREE ASSESSMENT? Fill out the form for a FREE CONSULTATION:

http://mollermarketing.com/custom-website-design

Just Online?

What else can you do to get your product out to your target audience?

Just Online?

EVENTS, EVENTS, EVENTS!

How does what you’ve learned about online marketing help you know WHERE to go to find events?

CASE STUDY

Just Online?

The Case Study

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How to use Goodreads.com

What is Goodreads? •  Goodreads.com is a social networking site

specifically designed for books

•  Readers connect with each other

•  List, rate and review books

•  Authors connect with readers

•  Home page

o  Timeline/tweets - 140 characters, bit.ly links

o  Mentions – conversations - make sure they see it

o  Retweets - Spreading the word o  Searches-

 Hashtags-#amwriting, #authors, #books, #writing, #Writetip, #pubtip, #amediting, #amreading, #litchat, #scifichat

 Trends  Lists

o  Who to Follow o  Following o  Followers o  Direct Messages

•  Settings o  Account - username o  Notifications o  Profile – key words in bio

•  Be a person, not a spammer

http://www.readwriteweb.com/archives/the_inner_circles_of_10_geek_heroes_on_twitter.php

•  Define YOUR Target Audience •  Keyword Research can help! •  Create a Facebook Following – Personal

Profile AND Facebook Fan Page •  Assess Your Website (or get one built ASAP) •  Use Social Networks where your audience

hangs out online: –  Goodreads –  Twitter

Summary & Action Items

Final Workbook Activity See final page

+ Get the Name & Email of Everyone Here

(if they’ll let you and you promise not to SPAM)

Summary & Action Items

•  “Small Success leads to Big Success!”

Question & Answer Time

If you’d like more help with your marketing strategy, contact Moller Marketing today!

http://mollermarketing.com/contact-moller-marketing

Summary & Action Items