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SOCIAL IMPACT, SOCIAL RESPONSIBILITY & SOCIAL MEDIA“Digital Entertainment Media: Issues & Opportunities”

Lee Fox (guest lecturer)

• Hackers break into human rights activists email accounts of those who challenge China.

• On January 12th, 2010 Google puts principles before profit (NOTE: China hasn’t turned into a big moneymaker for Google yet.)

• Human rights groups (& Google shareholders) have been urging company to pull out of China for the past 4 years

• U.S. State Department to give China a formal diplomatic message expressing its concern about cyber attacks

http://www.digitaljournal.com/article/269756

• Information from outside the country may or may not be relevant

• All information should be confirmed by “officials”• Released information should be by mainstream media• Information should only be released when necessary

• Citizen journalists report in real time• Former consumers are now producers who can verify their

observations with each other.• Amateur media can be produced by anybody, anywhere at

anytime and it will still be used by mainstream resources• There are no regulations around when the information

should be released

http://www.digitaljournal.com/article/269756

Leading source of online discussion:• Twitter / Micro-Blogs• Online Video• Blogs

Prior to quake:* Adding 50-100 followers per day

Post quake:* Gained more than 10,000 followers

01/15/10 8:03am

Self-actualization

Esteem

Love / Belonging

Safety

Self-actualization

Esteem

Love / Belonging

Safety

Millenials (16-29) believe:…87%...charity starts @ home…50%... volunteerism is a sign of success

(source: Yankelovich Monitor 08/08)

…71%...believe they will be successful

…96%...get along w/ their parents

…majority...economy & planet

…45%...want to cure a disease

“The idea that the brand can control the message has been completely obliterated, and there’s nothing any company can do about it.”

A brand is not defined by the product or service, but by everybody who uses, talks and interacts with it.

• 60,000 facebook users petitioned ABC’s

“Extreme Makeover” to rebuild the Buffalo

home that was ravaged by the

Continental Airlines crash.

http://www.facebook.com/group.php? id=51026313449

• 3% fee on certain donations for Haiti lead a college student to create this page on 01/20/10.

• Purpose was to get Wells Fargo to waive ‘em.

Lee Fox Founder

Chief Innovation Officer310.883.2212

KooDooZ Corporation is focused on the empowerment of middle and high school youth via an online portal of engagement. Our COPPA-compliant site is purposed with personal, societal and global “challenges” rich in volunteerism, community service and/or service learning opportunities. These signature cause and social impact challenges are developed in partnership with non-profit and profit-for-purpose organizations with measurable impact outcomes.