Cause Media
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Transcript of Cause Media
Photo credit: http://i40.photobucket.com/albums/e240/mspeach819/Great%20photos/heart_hand_crp.jpg
SOCIAL IMPACT, SOCIAL RESPONSIBILITY & SOCIAL MEDIA“Digital Entertainment Media: Issues & Opportunities”
Lee Fox (guest lecturer)
• Hackers break into human rights activists email accounts of those who challenge China.
• On January 12th, 2010 Google puts principles before profit (NOTE: China hasn’t turned into a big moneymaker for Google yet.)
• Human rights groups (& Google shareholders) have been urging company to pull out of China for the past 4 years
• U.S. State Department to give China a formal diplomatic message expressing its concern about cyber attacks
http://www.digitaljournal.com/article/269756
• Information from outside the country may or may not be relevant
• All information should be confirmed by “officials”• Released information should be by mainstream media• Information should only be released when necessary
• Citizen journalists report in real time• Former consumers are now producers who can verify their
observations with each other.• Amateur media can be produced by anybody, anywhere at
anytime and it will still be used by mainstream resources• There are no regulations around when the information
should be released
http://www.digitaljournal.com/article/269756
Leading source of online discussion:• Twitter / Micro-Blogs• Online Video• Blogs
Prior to quake:* Adding 50-100 followers per day
Post quake:* Gained more than 10,000 followers
01/15/10 8:03am
Self-actualization
Esteem
Love / Belonging
Safety
Self-actualization
Esteem
Love / Belonging
Safety
Millenials (16-29) believe:…87%...charity starts @ home…50%... volunteerism is a sign of success
(source: Yankelovich Monitor 08/08)
…71%...believe they will be successful
…96%...get along w/ their parents
…majority...economy & planet
…45%...want to cure a disease
“The idea that the brand can control the message has been completely obliterated, and there’s nothing any company can do about it.”
A brand is not defined by the product or service, but by everybody who uses, talks and interacts with it.
• 60,000 facebook users petitioned ABC’s
“Extreme Makeover” to rebuild the Buffalo
home that was ravaged by the
Continental Airlines crash.
http://www.facebook.com/group.php? id=51026313449
• 3% fee on certain donations for Haiti lead a college student to create this page on 01/20/10.
• Purpose was to get Wells Fargo to waive ‘em.
Lee Fox Founder
Chief Innovation Officer310.883.2212
KooDooZ Corporation is focused on the empowerment of middle and high school youth via an online portal of engagement. Our COPPA-compliant site is purposed with personal, societal and global “challenges” rich in volunteerism, community service and/or service learning opportunities. These signature cause and social impact challenges are developed in partnership with non-profit and profit-for-purpose organizations with measurable impact outcomes.