Cause Marketing - A Journey

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Presentation to inspire university students towards social entrepreneurship.

Transcript of Cause Marketing - A Journey

Social-Entrepreneurship

... an online journey

Presented at:

Cork Institute of Technology

“Innovation Week”, 2012

www: KindCitizen.org

John Healy

Yesterday's Entrepreneurs

Today's Entrepreneurs

Ideas … come from analysis

Bill Hicks & THE CNN PROBLEM

Problem at CNN ….. Bad News

Bill Hicks & THE CNN PROBLEM

Bad News is … Bad for Advertising

An idea inspired by … Cork education!

Idea: Connect CNN Readers to NGOs!

Bad news … happens every day

How can we encourage Kindness?

Idea: Reward Kind People

KindCitizen Video

KindCitizen = Non-profit events

KindCitizen: Rewards people for sharing

Other Social Entrepreneurs

Other Social Entrepreneurs

Your Turn ... Start Something!

What should I start?

1.Interests you

2.Makes you laugh

3.Bothers you

Whatever ...

Slide 18

Skills for online entrepreneurship

Take the Leap... With 3 Skills

1. Hacker … of Code

2. Hunter … of People

3. Honer … of Art!

Slide 19

Must-Read Books

Eric Ries Adam Morgan

START

SOM

ETHIN

G!

John@kindcitizen.org