Post on 10-May-2015
description
@SlingshotSEO | www.SlingshotSEO.com
MITCHELL CAUSEYSlingshot SEO
@MitchellCausey
INTRODUCTIONS
CONNER BURT
@ConBurt
STEVEN SHATTUCKSlingshot SEO
@StevenShattuck
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
Category PagePart 2:
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Define your goal
Inspiration Conversion
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To Inspire?
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To Convert?
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Tackle HyperChoiceDeadly Sin Number [One] -- “Too Many Choices!” – Tim Ash
• Thousands of Products, Minimal Space
• Consider:– Layout Choice– Telling the Story– Simplicity
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Float Relevant Products/Content
» Leverage Wisdom of the Crowds (First Time)
» Styling and placement
» Track path and build merchandising rules
Every Shopper has a unique journey.
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User Type 1: The Speed Reader
» About: Want to quickly move to the next step.
» Ask: Where am I? How do I get through this page?
» Attracted to: Above the fold visual content and links (CTA’s)
Not all users are created equal.
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User Type 1: The Speed ReaderNot all users are created equal.
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User Type 2: The Sponge & Google
» About: Slower pace than User Type 1.
» Ask: Where am I? What all can I do here? Is there somewhere else on the site I could also browse?
» Attracted to: More information about what they are researching.
Not all users are created equal.
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User Type 2: The Sponge & GoogleNot all users are created equal.
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User Type 2: The Sponge + GoogleNot all users are created equal.
@SlingshotSEO | www.SlingshotSEO.com
The Team Play
» Category pages are core hubs of authority and organization, but they need spokes to be effective.
» Supporting content takes the shape of subcategory pages, product pages, resource sections and blogs.
Category pages cannot win alone.
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» October 23: Product Page
» November 13: Shopping Cart
» December 11: Post-Purchase Page
SlingshotSEO.com/resources/webcasts
Upcoming Webinars
iGoDigital observes behavior, asks questions, leverages social profiles
and analyzes “wisdom of the crowds” to help
retailers and consumer brands deliver the right
product to the right customer at the right time.
Guiding Smarter Retail
Visit iGoDigital.com or email TellMeMore@iGoDigital.com for more information
OUR TOOLBOX OF SERVICES:
Personalized and Predictive Product Recommendations
Guided Selling Tools
Guided Search
Segment Builder
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WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER.
Visit SlingshotSEO.com/Resources for more information