Catalog Creative That Sells

Tom Walker

w/ Hershell Gordon Lewis

American Catalog Conference

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That Sells

A catalog redesign that all started with a relocation of Hello Direct…

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsSAN JOSE

Some things that were……well, questionable.

The Mime… The Golfer… The Balloon Woman.

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsHead-to-Head Creative Test

– THE COVER –

San Jose Nashua

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That Sells

NASHUASAN JOSE

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That Sells

SAN JOSENASHUA

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsSUCCESSFUL COVERS

NASHUA

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsThe Testing Game:

vs.

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsThe Testing Game:

vs.

09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker

Catalog Creative That SellsThe Testing Game:

vs.

Thank you.

Any questions?