Post on 23-Jan-2018
Case Study eCommerce 5.10.15.
5.10.15. brand is one of the biggestretail sales networks in Poland.It currently has more than 230stationary stores, where onecan buy clothes and accessoriesfor children.
Case Study eCommerce 5.10.15.
Cooperation with i-systems has brought a brand new online store.What is more, sales processes has been optimized and advancedintegrations, adjusted to its characteristics, has been created.
eCommerce challenges
eCommerce challengesThe first step towards new eCommerce system for 5.10.15. was businessand IT analysis of the company. The most important tasks has beenidentified, such as:
Creation of the new layout,according to ResponsiveWeb Design assumptions
WMS integration
Preparation of the integrationwith the logistic operatoron SAP platform
Creation of the cloud serverinfrastructure for evenmillion visits per month
eCommerce challenges
eCommerce challenges
Customer and product datamigration, as well as SEOmigration on i-systems software
Integration of sales channels withinthe idea of Omnichannel retailing
Creation of the advancedsales reportingand analytics module
Integration with the logistic operator
An integration with the logisticoperator on SAP platform hasbeen prepared. The integratorpasses logistic operator’s ERPprogram data on new orders.Then, after verificationand implementation, informationabout order status is sent tothe sales software of 5.10.15.
Integration with the logistic operator
Integration with the logistic operator
i-systems software is responsible for information exchange betweenbrand’s ERP programs and logistic operator.
Our system works in two directions:
Verification of the ordercorectness
Transmission of the order feedbackto the customer’s ERP program
ERP system integration
ERP system integration
The main feature of the new systemis a possibility to communicatewith ERP system on the basisof cyclic exchange of information.This integration is responsible for:- product management;- sales reports;- sales management.
Connection between eCommerce system and ERP passes data betweenWMS and logistic operator as well.
Cross-boarder sales
Brand-new eCommerce system is prepared to take orders from outsidePoland. Transactions are possible in 19 countries. Each country hasits own sales policy, and the new system is prepared for that as well.
Cross-boarder sales
Cloud hosting strenght
Tens of thousands daily visits on 5.10.15. website required dedicated cloudserver infrastructure. It allows adjusting resources to demands, decreasingand increasing them without any changes in hardware.
Cloud server for millions displays
Cloud hosting strenght
5.10.15. website uses server types, such as workers, with the www (NGINX)and PHP (PHP-FPM) servers.
The average server response time in the perspective of 24 hours
Cloud hosting strenght
Other virtual machines consist of:- data bases (MySQL) and theirsecurity backups
- load balancery (HAProxy)- static files cache server (Varnish)- application cache server (Redis)- mail server (Exim)- disturbed search server (Solr)
eCommerce analytics
Knowledge of sales is a basisfor company’s strategic decisions.Therefore, system for 5.10.15. haswell-developed businessanalysis function.
eCommerce analytics
eCommerce analytics
Sales reporting module allowsmulti-faceted order analysisin a specific amount of time.The module allows to analyzeorders by many different ways,taking into account the price,value, quantity, methodof implementation, and stateor country of your order.
eCommerce analytics
OmniChannel Retailing
The scale of the project, whichwas a new eCommerce systemfor 5.10.15. was so big that allthe work has been dividedinto several stages.
OmniChannel Retailing
OmniChannel Retailing
The first phase of realizationof the OmniChannel strategywas to unify the loyalty programboth in online and stationary salesand to create sales managementmodule. It allows to maintaina consistent pricing policyin all sales channels.
Entery into Omnichannel era – stage I
“The new platform provided by i-systems,based on the latest eCommerce standards,
is the starting point for our further cooperationand the beginning of full implementation
of the omnichannel strategy,we currently work on.”
Sebastian Moleda,COO at Komex
OmniChannel Retailing
Other funcionalities, using multichannel idea, will be systematicallyimplemented. Further plans cover consistent compliant and returnpolicy online as well as offline.
Affiliative partners
5.10.15. has several affiliativepartners. Thus, a module thatenables integration with affiliativenetworks and flexible partnermanagement has been prepared.
Affiliative partners
Responsive Web Design
Designing the websiteon the basis of RWD solutionalso includes a brand-new visualidentity. It has been created basedon a set of best practices relatedto the visual identificationof the customer and is characterizedby the core values of the brand.
Responsive Web Design
Responsive Web Design
The new store automatically adjusts to the screen (according to mobilefirst rule). At first all the works has been focused on the store appearanceon the smallest devices, then the working area has been expanded.
New online store + much, much more
Modules and functionalities described above are only a fraction of the neweCommerce system created for 5.10.15. New online store also includesa preview of available sizes from the product lists, and expanded searchand filter option. Systems integration, which allows faster order deliveryhas been improved as well.
New online store + much, much more
Selected data
Selected data
Store availability on the level of 99,999%
Over 500 tasks completed before starting the new system
Over 900 changes in the main branch of the system
“Online sales channel grows dynamically – and so doour eCommerce needs. Online store is already perceived
as the element which completes traditional sales,and therefore is fits our multichannel idea perfectly.
It identifies the sales network.
The important thing for us during the process of choosinga new technological partner was that he had implementations
in Poland, constantly developed the system, guaranteed serviceresources and was able to connect online and offline world.
That is why we chose i-systems.”
Tomasz SulejewskieCommerce Manager at 5.10.15.
Design and implementation: contellio.com
Let's meet!
Visit us to discuss your design
i-systems Company
with Limited Liability L.P.
ul. Bojkowska 47, 44-100 Gliwice
www.i-systems.net
Call or write
+ 48 32 733 26 26+ 48 502 416 768
ext. 0 - English
ext. 1 - Sales
ext. 2 - Support Dept.
ext. 3 - Administration
Sales: info@i-systems.net