Post on 17-Jan-2015
description
About Captivate Communications
We are marketing experts passionate about helping legal industry service providers achieve their goals through strategic
planning, branding, integrated marketing programs and effective communications.
We are results-oriented, bringing a unique blend of business savvy, legal market experience and creativity to every project.
Our Philosophy
Fuse creative thinking and marketing best practices from across disciplines with
quantitative analysis to provide clients with ROI-maximizing marketing solutions.
partnership
magnetismprecision
passion
results
evolutionconnection
teamwork expertise
innovationspirit
inspiration
dedication
immersion
strategy
relationship
Our Services
Get full-service marketing support from a single trusted partner.
Why Choose Us We’re experts. Our understanding of key market drivers is
extensive, rooted in our deep experience developing products, services and marketing strategies for leading legal service providers.
We’re creative and collaborative. We provide unparalleled access to diverse legal marketing talent—strategists, digital marketers, designers, copywriters, meeting planners and communications gurus—working closely together for your advantage.
We’re flexible. Whether you engage us for short- or long-term services—especially those “hard-to-source” projects—we can step right in and make things happen.
We’re affordable. Our simple rate structure offers full-service marketing without the overhead.
We’re effective. We provide results-based marketing programs that meet your objectives and exceed expectations.
Marketing Strategy & Execution
Let us help you identify your key market drivers, competitive landscape, and market opportunities.
We’ll create a highly targeted, strategic marketing plan that encompasses both short- and long-range goals. This integrated plan is built collaboratively with you and is designed to fully leverage your budget for maximum results.
Our versatile team can execute all or select components of your marketing plan depending on your needs.
Branding & Messaging
Leverage our branding expertise to develop a comprehensive strategy, including product architecture, brand guidelines and usage (brand identity, color palette, logo design, brand personality/voice, elevator pitches, etc.).
We deliver compelling value propositions and competitive positioning for single products and complete product suites.
See your brand come to life with targeted messaging by audience and demographic.
Implementation
Direct Marketing Campaigns
Multiple Channels
Acquisition/Retention
ROI Analysis
Content Marketing
Blogging
Social Media
Research & Other “Downloadables”
Webinars
Partner with us for expert implementation including campaign management, scheduling, design, copy development and production.
Websites & Microsites
Collateral/Brochures
Pitch Decks
Sales Tools/Enablement
Corporate Communications
Promotional Items
Event Planning & Promotion
Trade Shows
User Experience We can conduct an
independent audit of your website to identify usability issues that potentially affect conversion.
We’ll help you prioritize areas for improvement and help you implement changes as needed.
Have us design and execute a site survey to gather feedback on your site visitors’ experience and gain insight into their needs.
PPC We design PPC campaigns to be optimized quickly, scaled based
on your needs, and managed to maximize results.
Through custom dashboards and reporting, we quantitatively show you the performance of your campaigns.
We deliver customer segmenting and optimization based on factors such as time of day, device type, network, and location.
PPC platforms include Google AdWords (including Shopping PLAs), Bing Ads, AdRoll, and Social Media.
SEO
Keyword Research
Strategy Development
Website Audit
Resource Allocation
Opportunity Monitoring
On-Page Optimization
Site Structure
Content Tagging
Usability
Technical Analysis
Reporting
Through our analytical consulting approach to keyword selection and strategy refinement, and our optimization services based on white-hat strategies, we help you drive targeted traffic and achieve great long-term ROI.
Guest Blogging
Content Development
Opportunity Monitoring
Local & Niche Placements
Social Presence
Online Community
Web Analytics Consulting
Sales & Funnel Analysis
Event Tracking
Goals & Success Metrics
Microconversions
Assisted Conversions
Custom Reporting & Dashboards
We optimize the conversion funnel to gather insights about your customers, and help you make more intelligent business decisions.
Conversion Rate Optimization
A/B Testing
Independent variable testing
Conduct statistical tests on independent elements, such as different landing pages, button text, colors, or headlines
Multivariate Testing
Dependent variable testing
Conduct statistical tests on dependent elements, finding the best combination of elements working together on a page.
Testing Platforms: Google Content Experiments, Optimizely, Visual Website Optimizer
We identify weak conversion areas, develop alternatives, and execute performance tests to improve and ultimately increase the ROI on every campaign.
Related Digital Marketing Services
Design Services
Websites
Landing Pages
Form Design
Banner Ads
Social Media
Development
Email Marketing
Social Media
Digital Strategy & Promotions
Our additional services support the proper execution of our core digital marketing services.
Contact UsEmail or call us today to learn how we can help you achieve your business objectives.
Captivate CommunicationsGlen Ridge, NJ 07028
908.240.6781info@captiv8communications.comwww.captiv8communications.com