ENTREPRENEURIAL JOURNALISM

4 NEW REALITIES FOR

20 MAY, 2016 #SWJOURNOATHENS

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TEACHING

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NEW YORK CITY

2030: NEWS CONSUMER

1. JOURNALISM’S NEW GOLDEN AGE IS IN

PROGRESS…

A REVOLUTION FOR JOURNALISM PRODUCTION

REACH SPEEDCOST

EASE QUALITYMOBILITY

We Have AMAZING Tools

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Empowered Reporting Gather information more effectively

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Fantastic Distribution Spread information, ideas and brand far and fast

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Powerful Listening Understand and respond to communities

Additional Notes: bit.ly/whatsnext168 NEW VIDEO OPPORTUNITIES

ACTIVE 3D PANOLIVE MICRO

PLATFORM VERTICALALGO AR VR

RACONTR PERISCOPE THETA VINE

APPLE TV WIBBITZ SNAPCHAT OCULUS

CHALK ON A BOARD

JOURNALISM TECH WAS…

BROADCASTING FROM OUR POCKETSNEWS NINJAS

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“Video is not just widescreen; it’s square, it’s portrait, and soon, it’s going to become 3D, virtual reality, 360 degrees. There’s not just one way to make video content.” - Tom Westerlin, creative director at Huge

NEW PATHS FOR DISTRIBUTIONSOCIAL MOBILENICHES

CURATION MESSAGINGGLOBAL

SUSTAINABILITY WITHIN REACHCHEAPER TO

LAUNCHNEW MARKETS

ACCESSIBLEFEWER TECH

BARRIERS

STRONG DEMAND

SPIRIT OF COLLABORATION

MONETIZATION TOOLS AVAILABLE

SERVICES FOR REVENUEAUDIO DATAVIDEO

REPORTING DESIGNSOCIAL MEDIA

2. SNACKABLE MEDIA IS ON THE RISE

= CANDY for Busy BrainsSnackable JOURNALISM

Gobbling up BITE-SIZE Media

Binging on TWITTER Tidbits

Gorging on News NUGGETS

ABUNDANT FREE MATERIAL =

MONETIZATION CHALLENGE

… AND PLATFORMS HAVE POWER

3. SUCCESSFUL VENTURES = GROUNDS FOR OPTIMISM

ProPublica

THE MARSHALL PROJECT

Buzzfeed

QUARTZ

90 MIN

VOX

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Vox Card Stacks

LOCAL NEEDS

JS HURRICANE NEWS

I F* LOVE SCIENCE

COOKS ILLUSTRATED

FiveThirtyEight

Watchup

Timeline

NARRATIVELY

SKILLCRUSH

BUSHWICK DAILY

INFORMERLY

BIG GIRLS, SMALL KITCHEN

Examples of ProgressWho’s Doing Well?

‣ The Atlantic = Smart Digital Approach ‣ Cooks Illustrated = Valuable Premium Content

‣ Guardian, NYT, WP, WSJ = Legacy Shift ‣ Vice = Authenticity Resonates ‣ NPR = Capitalizing on a Beloved Brand

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4. WHAT MATTERS FOR ENTREPRENEURIAL

JOURNALISTS IS EXECUTION

1. Product 2. Community 3. Sustainability

THE 3 ELEMENTS OF ENTREP JOURN.

DESIRABILITY FEASIBILITY VIABILITY MORALITY COMPATIBILITY

IS YOUR STARTUP IDEA WORTH PURSUING?

SUSTAINABILITY=

• Pick a PALPABLE Problem • Look ACROSS Categories • Identify Pockets of PROSPERITY • CURATE for a New Community • Start Pure and SIMPLE

DEVELOPING OPPORTUNITIES

• DOING TOO MUCH (NO FOCUS)

• DOING TOO LITTLE (LISTENING)

ENTREP JOURNO PROJECTS FAIL…

Building on a Foundation of Reporting, Writing and EditingTHE NEW JOURNALISM SKILL SET

SOCIAL MEDIA DATA & DESIGNMULTIMEDIA

CURATION BUSINESSCODING

Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1

THE 2016 TOW-KNIGHT FELLOWS

Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1

Resources

bit.ly/ejlinksMy Resource Board on Entrep Journalismbit.ly/ej16readingprep Readings on Journalism Startupsbit.ly/cjrstartups Columbia Journalism Review Coverage

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Jeremy CaplanTow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism

jeremy@jeremycaplan.com@jeremycaplan

THANK YOU