CAPLAN JOURNALISM

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ENTREPRENEURIAL JOURNALISM 4 NEW REALITIES FOR 20 MAY, 2016 #SWJOURNOATHENS

Transcript of CAPLAN JOURNALISM

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ENTREPRENEURIAL JOURNALISM

4 NEW REALITIES FOR

20 MAY, 2016 #SWJOURNOATHENS

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TEACHING

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NEW YORK CITY

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2030: NEWS CONSUMER

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1. JOURNALISM’S NEW GOLDEN AGE IS IN

PROGRESS…

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A REVOLUTION FOR JOURNALISM PRODUCTION

REACH SPEEDCOST

EASE QUALITYMOBILITY

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We Have AMAZING Tools

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Empowered Reporting Gather information more effectively

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Fantastic Distribution Spread information, ideas and brand far and fast

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Powerful Listening Understand and respond to communities

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Additional Notes: bit.ly/whatsnext168 NEW VIDEO OPPORTUNITIES

ACTIVE 3D PANOLIVE MICRO

PLATFORM VERTICALALGO AR VR

RACONTR PERISCOPE THETA VINE

APPLE TV WIBBITZ SNAPCHAT OCULUS

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CHALK ON A BOARD

JOURNALISM TECH WAS…

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BROADCASTING FROM OUR POCKETSNEWS NINJAS

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“Video is not just widescreen; it’s square, it’s portrait, and soon, it’s going to become 3D, virtual reality, 360 degrees. There’s not just one way to make video content.” - Tom Westerlin, creative director at Huge

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NEW PATHS FOR DISTRIBUTIONSOCIAL MOBILENICHES

CURATION MESSAGINGGLOBAL

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SUSTAINABILITY WITHIN REACHCHEAPER TO

LAUNCHNEW MARKETS

ACCESSIBLEFEWER TECH

BARRIERS

STRONG DEMAND

SPIRIT OF COLLABORATION

MONETIZATION TOOLS AVAILABLE

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SERVICES FOR REVENUEAUDIO DATAVIDEO

REPORTING DESIGNSOCIAL MEDIA

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2. SNACKABLE MEDIA IS ON THE RISE

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= CANDY for Busy BrainsSnackable JOURNALISM

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Gobbling up BITE-SIZE Media

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Binging on TWITTER Tidbits

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Gorging on News NUGGETS

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ABUNDANT FREE MATERIAL =

MONETIZATION CHALLENGE

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… AND PLATFORMS HAVE POWER

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3. SUCCESSFUL VENTURES = GROUNDS FOR OPTIMISM

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ProPublica

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THE MARSHALL PROJECT

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Buzzfeed

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QUARTZ

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90 MIN

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VOX

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Vox Card Stacks

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LOCAL NEEDS

JS HURRICANE NEWS

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I F* LOVE SCIENCE

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COOKS ILLUSTRATED

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FiveThirtyEight

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Watchup

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Timeline

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NARRATIVELY

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SKILLCRUSH

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BUSHWICK DAILY

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INFORMERLY

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BIG GIRLS, SMALL KITCHEN

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Examples of ProgressWho’s Doing Well?

‣ The Atlantic = Smart Digital Approach ‣ Cooks Illustrated = Valuable Premium Content

‣ Guardian, NYT, WP, WSJ = Legacy Shift ‣ Vice = Authenticity Resonates ‣ NPR = Capitalizing on a Beloved Brand

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4. WHAT MATTERS FOR ENTREPRENEURIAL

JOURNALISTS IS EXECUTION

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1. Product 2. Community 3. Sustainability

THE 3 ELEMENTS OF ENTREP JOURN.

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DESIRABILITY FEASIBILITY VIABILITY MORALITY COMPATIBILITY

IS YOUR STARTUP IDEA WORTH PURSUING?

SUSTAINABILITY=

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• Pick a PALPABLE Problem • Look ACROSS Categories • Identify Pockets of PROSPERITY • CURATE for a New Community • Start Pure and SIMPLE

DEVELOPING OPPORTUNITIES

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• DOING TOO MUCH (NO FOCUS)

• DOING TOO LITTLE (LISTENING)

ENTREP JOURNO PROJECTS FAIL…

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Building on a Foundation of Reporting, Writing and EditingTHE NEW JOURNALISM SKILL SET

SOCIAL MEDIA DATA & DESIGNMULTIMEDIA

CURATION BUSINESSCODING

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Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1

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THE 2016 TOW-KNIGHT FELLOWS

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Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1

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Resources

bit.ly/ejlinksMy Resource Board on Entrep Journalismbit.ly/ej16readingprep Readings on Journalism Startupsbit.ly/cjrstartups Columbia Journalism Review Coverage

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Jeremy CaplanTow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism

[email protected]@jeremycaplan

THANK YOU