CANADIAN MOBILE USAGE

1 IN 4 CANADIANS WILL CUT THE CORDBY 2014,

AND ONLY USE A WIRELESS DEVICE

Mobile Usage in Canada (in Petabytes)

Smartphone activity in Canada

990,000NAVIGATION

900,000 SPORTS INFO

630,000 TRANSIT

540,000 WEATHER

540,000RESTAURANTS

Percentage who access the Internet with their mobile phones 30 // BC

43 // AB

27 // SASK+MAN

32 // ON

21 // QUE

22 // ATL

30%22%

27%

32%

21%

22%

Number of smartphone users in Canada

of local business websites are not optimized for mobile phones

ON THE RISE

ONE IN THREE

ONE IN FOUR

201020112012201320142015

82%

= 5 PETABYTES = 5 MILLION GIGABYTES = 66.5 YEARS OF HD VIDEO

more mobile phones will connect to the Internet in Canada than computers

2014

www.brickandmobile.com

Sources:

1. Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.ciscovni.com/vni_forecast/index.htm2. Quorus Consulting Group Ltd. (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. http://www.cwta.ca/CWTASite/english/facts_figures_downloads/3. CRTC, (August 18, 2011).Navigating Convergence II . http://www.crtc.gc.ca/eng/publications/reports/rp1108.htm#t2134. eMarketer, (June 10, 2010). Canadian Mobile Subscriptions to Climb 20% by 2014. http://www.emarketer.tv/Article.aspx?R=10077475. Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf

of smartphone users access the mobile web daily

73%

FROM 2010 - 2015

{THE

N W

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E

Smartphones have invaded Canada. From coast-to-coast, more Canadians are using their smartphones to consume information daily.

This paradigm shift in consumer behaviour is changing the marketing landscape for businesses and brands in Canada.

As smartphones further establish themselves as the ultimate devices for ubiquitous information retrieval, businesses of all sizes need to provide consistent and easily navigable mobile web experiences that better engage their audiences across all platforms.

1525%INCREASE

2014

14.8 MILLION

2013

13.4 MILLION

2012

10.9 MILLION

2011

8.8 MILLION

2010

7.6 MILLION

Smartphones users will almost

DOUBLEin Canada between 2010 and 2014

NUMBER OF DAILY INTERACTIONS WITH VARIOUS INFORMATION SOURCES IN CANADA

By