icfi.com/interactive

85%

74%

74%

68%

of people ages 18-29 go online with their phones

of college educated people are online mobile users

hispanics

african americans

Mobilethe final frontier

LimitationsAlmost all of these things need a hub to operate around—that hub is the mobile device.

Trends in Wearable Tech Internet of Things

(which is 21% of the general population)

Non-Whites trend higher than general

population for mobile use

Mobile-Only User

Sources: Usage: pewinternet.org/Reports/2012/Mobile-Health/Key-Findings.aspx

Mobile-Only User: pewinternet.org/Reports/2012/Mobile-Health.aspx

63%

34%

21%

of American adults go online with their phones

of the 63% are majority mobile users

Sleep Manager

Pedometer

Nike iPod Sensor

Google Glass

Nike Fuelband

Home Security

Tablet

Thermostat

Laptop

Car

theHUB

everything with an interface

Usage

Electronic Tattoo

Rumored iWatch