Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs

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Transcript of Campaign Learning: Your Strategy for Delivering Performance Support | HT2 Labs

Ben BettsWOLCE – Campaign Learning

Your strategy to delivery performance support

Ben Betts

Campaign Learning

Ben BettsWOLCE – Campaign Learning

How well are we keeping pace?

https://tinyurl.com/wolce17

Ben BettsWOLCE – Campaign Learning

How well are we keeping pace?

1. Has the complexity of requirements you are asked to deliver on risen or fallen in the last

5 years?

2. Have the deadlines you've been asked to deliver solutions in got tighter or more slack in

the last 5 years?

3. Do you perceive that you have more or less time to do your job than you did 5 years

ago?

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

So, how do you keep pace with change?

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Ben BettsWOLCE – Campaign Learning

https://www.thetrainingaide.com/estimating-time-to-develop-training-part-2/

Ben BettsWOLCE – Campaign Learning

Three tactics that I think about…

1. CurationFavouring reusing external content sources over creation of new content

1. AgilityTactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches

1. Self-direction Focus on fostering a culture of learners helping themselves

Ben BettsWOLCE – Campaign Learning

1. Curation

Our world is absolutely full of rich

content

Individually the objects tell a minor

part of the puzzle.

Collectively, they are worth more

than the sum of their parts...

Ben BettsWOLCE – Campaign Learning

The learning professional’s role is to identify the catalyst for learning and to establish a

‘baseline for connections'

Bob Baker, Former CLO of the Central Intelligence Agency

Ben BettsWOLCE – Campaign Learning

2. Mix and match with Agility

Ben BettsWOLCE – Campaign Learning

Inspiration

Ideas worth arguing

about?

Inspiration

Ben BettsWOLCE – Campaign Learning

Webinars Newsletters Social

Media

Agile Tool / Technique Examples…

Ben BettsWOLCE – Campaign Learning

Inspiration

Ideas worth arguing

about?

Instruction

Ben BettsWOLCE – Campaign Learning

Webinars Newsletters Social

Media

Curated Courses MOOCs Mentoring

Agile Tool / Technique Examples…

Ben BettsWOLCE – Campaign Learning

Inspiration

Ideas worth arguing

about?

Implementation

Ben BettsWOLCE – Campaign Learning

Webinars Newsletters Social

Media

Micro

LearningLive Chat Blogging

Agile Tool / Technique Examples…

Curated Courses MOOCs Mentoring

Ben BettsWOLCE – Campaign Learning

Agile means iteration…

Ben BettsWOLCE – Campaign Learning

Self Directed learning3. Self-Directed / Informal / The 70%

aka. The thing everyone does, but we can’t get anyone to do…

Ben BettsWOLCE – Campaign Learning

Directed ------------------- Self Directed

Ben BettsWOLCE – Campaign Learning

One-off Events Always on

Directed ------------------- Self Directed

Ben BettsWOLCE – Campaign Learning

One-off Events Always on

Directed ------------------- Self Directed

Invite /

Closed enrollmentOpen Access

Ben BettsWOLCE – Campaign Learning

One-off Events Always on

Directed ------------------- Self Directed

Invite /

Closed enrollmentOpen Access

Completion

certificatesOpen ended…

never finishes

Ben BettsWOLCE – Campaign Learning

Build it… they don’t tend to come!

Side-competi t ion… Name that f i lm?

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Forgetting Curve…

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Dir

ec

ted

--

----

Ben BettsWOLCE – Campaign Learning

Dir

ec

ted

--

----

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Se

lf-D

ire

cte

d

Ben BettsWOLCE – Campaign Learning

Campaigns involve many iterations

Ben BettsWOLCE – Campaign Learning

“Brand Ambassador”

Ben BettsWOLCE – Campaign Learning

Curatr – online social learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Take 2… Making a Campaign

Ben BettsWOLCE – Campaign Learning

Unlocking new content each month…

Ben BettsWOLCE – Campaign Learning

Workshops

4 Trainers

6 Weeks

16 Countries

50 workshops

700 participants

Ben BettsWOLCE – Campaign Learning

WebEx Training Centre

Ben BettsWOLCE – Campaign Learning

Newsletter / updates

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Ben BettsWOLCE – Campaign Learning

Which tactics will you use?

1. CurationFavouring reusing external content sources over creation of new content

1. AgilityTactics that avoid ‘big rollouts’ in favour of more nimble, ‘little and often’ approaches

1. Self-direction Focus on fostering a culture of learners helping themselves

Ben BettsWOLCE – Campaign Learning

Campaign Learning

Your strategy to delivery performance support

Twitter: @bbetts

LinkedIn: benbetts on LinkedIn

Email: ben@ht2labs.com

Ben Betts

Thanks folks!