Campaign examples from British Heart Foundation - Heart attack & Yoobot

Post on 09-Jun-2015

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Transcript of Campaign examples from British Heart Foundation - Heart attack & Yoobot

Effective Digital Comms

The Charity perspective

Laila Takeh

Online Manager

The British Heart Foundation

The British Heart Foundation

Heart and circulatory disease is the

UK's biggest killer.

We're the nation’s heart charity, dedicated to saving lives through pioneering research, patient care, campaigning for change and

providing vital information.

Teaser phase

www.2minutes.org.uk

Online advertising

Sharing phase

parents

bhf.org.uk/junkfood

Thanks!

Laila Takeh

takehl@bhf.org.uk

http://www.linkedin.com/in/lailatakeh