Post on 14-Jul-2015
South African TourismDigital Success Stories
2009
200741% of
visitors to Spain
booked online
More trips purchased online then offline
Destinations and Websites
• E Marketing is an essential element of a destination’s marketing plan– National, Regional, City or Local
• The destination website is your global home on the internet– We have created a home for South African Travel
online
Organic ATTRAC
T
PaidATTRAC
T
ENGAGE
CONVERT
Overlay on the Consumer Lifecycle
Organic ATTRAC
T
SEOBLOGS
Social Networks
WOM
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Top Themes
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National Tourism Database• Most comprehensive database of
accommodation, activities and attractions– Phase 1 of database– Multi year strategy to create a national product
resource for the free benefit of all product owners
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1
FinThank you