South African TourismDigital Success Stories

2009

200741% of

visitors to Spain

booked online

More trips purchased online then offline

Destinations and Websites

• E Marketing is an essential element of a destination’s marketing plan– National, Regional, City or Local

• The destination website is your global home on the internet– We have created a home for South African Travel

online

Organic ATTRAC

T

PaidATTRAC

T

ENGAGE

CONVERT

Overlay on the Consumer Lifecycle

Organic ATTRAC

T

SEOBLOGS

Social Networks

WOM

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3

Top Themes

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National Tourism Database• Most comprehensive database of

accommodation, activities and attractions– Phase 1 of database– Multi year strategy to create a national product

resource for the free benefit of all product owners

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1

FinThank you