CC BY-NC-ND 2.0 Jonathan Rashad http://www.flickr.com/photos/drumzo/6979348035/

AUC/EG Ministry of CultureHouse of Translation Lectures

Ed Bice, MeedanZamalek, Cairo March 12, 2013

social media translation

social media translation

CC BY-NC-ND 2.0 Jonathan Rashad http://www.flickr.com/photos/drumzo/6979348035/

theory and practicewords and linkstext and context

social and societalhacks and fails

CC BY-NC-ND 2.0 http://www.flickr.com/photos/skene/3874882162/

language

texts

CC BY-NC-ND 2.0 http://art.thewalters.org/detail/84831/battle-between-the-ottoman-and-hungarian-armies/82162/

ARPANET 1979

networks

CC BY-NC2.0 http://www.flickr.com/photos/dannyman

LOLcats

panda

the man behind

remix

http://www.anotherafrica.net/wp/wp-content/gallery/egypt-graffiti/aa_egypt_sadpanda_02.jpg Tagged by Sad Panda

remix

tahrir

CC BY-NC-ND 2.0 http://www.flickr.com/photos/rouelshimi/5410533281

social

82%6%

2007 2011SOURCE: Jose Van Dijk 2012, The Culture of Connectivity: A Critical

History of Social Media

social internet users as a % of total internet users

social

SOURCE: PsychologyDegree.net Creative Commons CCBY

social

SOURCE: PsychologyDegree.net Creative Commons CCBY

theory

© Editions Montparnasse from http://funnyscholarphotos.tumblr.com

humility

1 author 6,900 languages

1 : 6,900 : 7,102,659,057

7,102,659,057 people

CC BY-NC-ND 2.0 http://www.flickr.com/photos/deadhorse

meaning

changes

CC BY-NC-ND 2.0 http://www.flickr.com/photos/elhamalawy/6279589637 Hossam el-Hamalawy

http://www.mcescher.com/Gallery/recogn-bmp/LW399.jpg

hospitality

poetry

(cake)

words?

http://services.eng.uts.edu.au/userpages/kumbes/public_html/ra/sms/index_files/SMS-Speak.jpg

circuits

http://services.eng.uts.edu.au/userpages/kumbes/public_html/ra/sms/index_files/SMS-Speak.jpgCC-2.0 BY http://creativity103.com

hypertext

hypertext

http://www.xmcl.org/css/images/new-html.jpg

#blackout

auto-complete

algorithms

http://www.vodahost.com/web-hosting-google-algorithm-change.html/

Josheb Policarpio Creative Commons License: by http://vimeo.com/12095882

new text

http://wikidashboard.appspot.com/enwiki/wiki/Climate_change#

new text

http://piratepad.net/4BHO1W6B5q

the conversational text

data as text

CC BY 2.0 DaveBleasdale on Flickr.com/photos/sidelong

#hashtag

translators

1. The translator as a curator

2. The translator as an active and addressable participant

3. Translation as itself as a necessarily social practice.

(hacks)

CC BY-NC Rain Rabbit http://www.flickr.com/photos/37996583811@N01/

#SidiBouzid

The story of Bouazizi and the protests and clashes which followed his self-immolation were largely overlooked by international media, right up until just before Ben Ali fell

#SidiBouzid

Much of the news emerging from Tunisia was on Twitter and in French and Arabic

curated.by

Allowed users to curate tweets and add them to “bundles”

Allowed tweets to be curated and embedded

Curation could be done as an individual or collaboratively as part of a team

curated.by

#topic tag #translation tag

Original link from tweet

User who posted original tweet

link to curated.by bundle

curated.by

curated.by

Needed a simple way to indicate a tweet was a translation so we used: #AREN (later #Ar2En) & #ENAR (later #En2Ar)

This let people know we were translating AND created a useful feed of translated content (as a #hashtag)

#jan25After piloting with #SidiBouzid, we began to work as a team translating #Jan25When internet was cut in Egypt, users elsewhere in the world were curating & translating the small # of tweets able to get through, posting them back into the #Jan25 stream

ProsEasy to build visibility of translation project and simple to get involved

High-impact: Translated Tweets went back into the #Jan25 feed people around the world were watching

Clear attribution: clear link between original and translated tweet, original user notified via @mention

1700 tweets curated & 30-50 translators contributing

ConsDifficult to translate in fewer than 140 characters, especially using the # (important)

We curated and translated in #Jan25 so much content we broke Curated.By

Several users reported that Curated.By was blocked in Tunisia during #SidiBouzid (this only stopped them joining translation - Twitter was still functional)

Curated.by folded and sent us JSON files with empty ‘comment’ / translation fields = lost data

Curated.Bye

Lesson: look after your own translation data

Speak2Tweet

Speak2Tweet

Speak2Tweet

Speak2Tweet

Speak2Tweet

Speak2Tweet

Speak2Tweet

+ + +

social to societal

CC BY-NC-ND 2.0 Jonathan Rashad http://www.flickr.com/photos/drumzo/6979348035/

شكرا

CC BY-NC-ND 2.0 Jonathan Rashad http://www.flickr.com/photos/drumzo/6979348035/