C21 Super Bowl PR and SM Summary

Super Bowl

Public Relations/Social Media Wrap-up

By the Numbers

Total Media Impressions: 680,918,984

Total Facebook Engagement: 33 posts 2,377 likes

246 comments1,588 shares

Total Twitter Engagement: 257 tweets#C21SuperBowl Usage: 655 tweets

Total Blog Posts: 17 Total Shares: 2,677

Media Coverage

Mass Media

Industry Trades

Marketing Trades

Social Media/Interactive

Survey

The Big Game is in the House

Social Version for Mashable

Media Coverage

Social Media

Promoting the Super Bowl

Fan Reaction

Documents